Omnichannel Content Executive

Omnichannel Content Executive
Location: London Hybrid (ideally 2/3 days a week onsite)
Contract: 6 months

Overview:

We're seeking an Omnichannel Content Executive to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of digital content, retail, and brand communications-requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution.

You'll be working in an environment of ambiguity, where priorities shift and direction can evolve. Success in this role means taking initiative, proposing ideas, and helping stakeholders understand what's feasible across platforms.

Key Responsibilities:

• Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, trade partners.
• Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
• Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
• Present ideas to senior stakeholders clearly and persuasively-explaining not just what's possible, but what isn't, and why.
• Contribute insight into content creation particularly indirect retail, brand retail-especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
• Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
• Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You'll Bring:

• Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands.
• Strong experience with content strategy-including web, CRM, paid, social, indirect retail.
• Confidence and clarity as a presenter and stakeholder engager-able to pitch ideas effectively and challenge when necessary.
• Comfort working with ambiguity and navigating a matrixed environment.
• Technical proficiency with tools such as:
• Adobe Creative Cloud
• Figma
• Content Management Systems eg AEM
• An understanding of digital brand storytelling, and how to craft content that performs across different consumer touchpoints.
• Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.

Nice to Have:

• Experience in regulated industries (eg, vaping, tobacco, alcohol) where compliance impacts content execution.
• Technical proficiency with tools such as:
• Adobe Creative Cloud
• Figma
• Content Management Systems eg AEM