Global CRM Data Strategy & Journey Planner

Overview

We're looking for a strategic and data-savvy CRM expert to join our global team. As the Global CRM Data Strategy & Journey Planner, you'll partner with CRM stakeholders to deliver smart, insight-led campaigns that drive customer engagement and maximize ROI. You'll architect customer journeys that are highly personalized, data-driven, and optimized through continuous testing and learning-all aligned with our business and departmental OKRs.

Responsibilities

• Strategy & Journey Planning: Own the data, targeting, and analytics behind our CRM strategy. Design and optimize customer journeys across the lifecycle.
• Audience Creation: Use advanced segmentation tools to build precise, relevant audiences for global and local campaigns.
• Insights & Analytics: Influence campaign strategy with robust analytics. Champion best practices and process improvements to elevate CRM performance.
• Data-Driven Decision Making: Leverage Data Cloud, analytics platforms, and customer insights to drive personalization and dynamic content.
• Campaign Execution: Support daily build of automated and standalone campaigns, collaborating on creative content and ensuring alignment with global objectives.
• Tool Proficiency: Use SFMC, HTML, SQL, AMPscript, and emerging tech like MovableInk to build and optimize campaigns.
• Cross-Channel Support: Ensure consistency and quality across email, SMS, and app touchpoints.
• Compliance & QA: Ensure all campaigns meet global regulatory standards and pass rigorous QA checks.

Skills & Experience Required

We're seeking a seasoned professional with deep CRM expertise:

• 5+ years working across the SFMC suite
• SFMC Email Specialist certification (essential); Consultant certification (desirable)
• 2+ years in CRM data analytics
• Proficiency in SQL, AMPscript, and HTML
• Experience with data visualization tools like PowerBI or Tableau
• Strong analytical skills and ability to translate data into actionable insights
• Experience with Google Analytics (desirable)
• Ability to manage multiple complex projects with precision and calm under pressure

Attributes We Value

• Strategic thinking with a clear understanding of how deliverables align with company goals
• Strong leadership and mentoring capabilities
• Transparent communication and collaborative mindset
• Commitment to continuous learning and development
• Passion for cultivating trust and driving team growth

Why Join Us?

You'll be at the heart of a global CRM transformation, shaping how we engage with customers across markets. We offer a collaborative culture, cutting-edge tools, and the opportunity to make a measurable impact.

What we offer

• A dynamic and inclusive work environment where your ideas are valued
• Opportunities for professional and personal development
• Staff rates on our ships for you and your family
• Hybrid working arrangements, minimum 2 days in the office to support work-life balance
• A competitive benefits package

Ready to turn data into journeys that matter? Apply now and let's redefine customer engagement together