Global CRM Data Strategy & Journey Planner
Posted 2 days 14 hours ago by Hurtigruten Group
We're looking for a strategic and data-savvy CRM expert to join our global team. As the Global CRM Data Strategy & Journey Planner, you'll partner with CRM stakeholders to deliver smart, insight-led campaigns that drive customer engagement and maximize ROI. You'll architect customer journeys that are highly personalized, data-driven, and optimized through continuous testing and learning-all aligned with our business and departmental OKRs.
Responsibilities- Strategy & Journey Planning: Own the data, targeting, and analytics behind our CRM strategy. Design and optimize customer journeys across the lifecycle.
- Audience Creation: Use advanced segmentation tools to build precise, relevant audiences for global and local campaigns.
- Insights & Analytics: Influence campaign strategy with robust analytics. Champion best practices and process improvements to elevate CRM performance.
- Data-Driven Decision Making: Leverage Data Cloud, analytics platforms, and customer insights to drive personalization and dynamic content.
- Campaign Execution: Support daily build of automated and standalone campaigns, collaborating on creative content and ensuring alignment with global objectives.
- Tool Proficiency: Use SFMC, HTML, SQL, AMPscript, and emerging tech like MovableInk to build and optimize campaigns.
- Cross-Channel Support: Ensure consistency and quality across email, SMS, and app touchpoints.
- Compliance & QA: Ensure all campaigns meet global regulatory standards and pass rigorous QA checks.
We're seeking a seasoned professional with deep CRM expertise:
- 5+ years working across the SFMC suite
- SFMC Email Specialist certification (essential); Consultant certification (desirable)
- 2+ years in CRM data analytics
- Proficiency in SQL, AMPscript, and HTML
- Experience with data visualization tools like PowerBI or Tableau
- Strong analytical skills and ability to translate data into actionable insights
- Experience with Google Analytics (desirable)
- Ability to manage multiple complex projects with precision and calm under pressure
- Strategic thinking with a clear understanding of how deliverables align with company goals
- Strong leadership and mentoring capabilities
- Transparent communication and collaborative mindset
- Commitment to continuous learning and development
- Passion for cultivating trust and driving team growth
You'll be at the heart of a global CRM transformation, shaping how we engage with customers across markets. We offer a collaborative culture, cutting-edge tools, and the opportunity to make a measurable impact.
What we offer- A dynamic and inclusive work environment where your ideas are valued
- Opportunities for professional and personal development
- Staff rates on our ships for you and your family
- Hybrid working arrangements, minimum 2 days in the office to support work-life balance
- A competitive benefits package
Ready to turn data into journeys that matter? Apply now and let's redefine customer engagement together