Creative Director, StoryWorks

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JOB BAND: E
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios- StoryWorks
LOCATION: London
PROPOSED SALARY RANGE: £75,000-£80,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BONUS: 25% OTE

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.

WHY JOIN THE TEAM?

BBC StoryWorks is the award-winning commercial brand studio within BBC Studios, responsible for developing, producing and delivering content-led commercial campaigns across our international digital and television news offer, as well as representing other BBC brands as required. This includes - but is not limited to - commercial brand films, digital creative, podcasts, written content, events as well as the packaging of editorial sponsorships.

Joining BBC StoryWorks means becoming part of an award-winning commercial brand studio within BBC Studios - a globally respected media powerhouse. As a key player in the development and delivery of content-led commercial campaigns, StoryWorks offers the unique opportunity to create meaningful, multi-platform storytelling that reaches international audiences across digital, television, audio, and experiential formats.

As Creative Director for EMEA, you'll be at the heart of shaping the creative vision for the region, leading a talented team of producers, editors, writers, and designers. This is a rare chance to combine strategic leadership with hands-on creative execution, working on high-profile branded content that aligns with the BBC's editorial integrity and global reputation.

You'll collaborate with a diverse and passionate group across Strategy, Project Management, Sales, Marketing, and Compliance - all while mentoring creatives and pushing the boundaries of what branded content can achieve. With access to BBC's extensive platforms and storytelling heritage, you'll help brands connect with audiences in authentic, innovative ways.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Set creative vision for all StoryWorks EMEA's commercial content, be responsible for consistent quality control of output while ensuring alignment to client goals and BBC guidelines.
• Lead production and originate distinctive multi-platform branded content for clients in EMEA that reflect our diverse audiences.
• Provide inspirational leadership, motivate and support the Creative team comprising producers, editors, writers and designers.
• Lead production team to work effectively with other teams and departments, suppliers and partners (internal & external) ensuring the StoryWorks production team maintains excellent relationships throughout.
• Deputise when appropriate for VP of StoryWorks, Europe and VP of Content, Middle East & Africa, and contribute towards the team strategy.
• Keep up to date with emerging industry trends and champion innovation while identifying culturally relevant opportunities for content partnerships.
• Embody BBC values and quality at all times as a key role representing the commercial face of the BBC brand.

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL CRIERTIA:

• Extensive experience in a creative leadership role - preferably within a branded content studio or creative agency.
• Demonstrate experience conceptualising, pitching and executing ideas and content across multiple platforms and various industries.
• Strong experience in film & video production in either branded content, advertising and editorial capacity, with confidence and leadership skills to problem solve in a timely and effective manor.
• Strong ability to lead pitches and present creative to external partners and clients.
• Excellent written and verbal communication skills to build attention-grabbing narratives and present creative ideas with impactful language and attention to detail - and the ability to mentor team to do the same

DESIRED NOT REQUIRED:

• Strong client-facing background and presentation skills
• Strong experience leading global production efforts, leading shoot days to ensure creative excellence and delivery across the board.
• Experience in journalism and inside editorial teams is a plus.
• Strong experience building dependable relationships with external craft, creative and production partners ensuring BBC StoryWorks is regarded as a good client and partner across the industry.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about BBC Studios Life at BBC Studios

• A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.