Web Product Analytics Specialist

We're looking for a Web Product Analytics Specialist to join a global leader in industrial automation and digital transformation. With a presence in over 60 countries and more than 20,000 employees worldwide, they are scaling our Digital Hub in Barcelona , focusing on B2B e-commerce, digital sales, and analytics.

This is a unique opportunity to lead the analytical strategy of a complex, high-traffic platform used by hundreds of thousands of customers globally - and to define how data drives product decisions.

Key responsibilities:

• Design and maintain the web analytics infrastructure, ensuring accurate tracking across all features.
• Define and implement tracking standards - what to measure, how to tag, and why it matters.
• Act as the data ambassador within the product team, collaborating with other Product Owners.
• Manage the tagging system (Google Tag Manager or similar) and support migration to new analytics tools.
• Train and support global users of the analytics platform.
• Collaborate with A/B testing teams to ensure proper measurement and alignment with KPIs.
• Work closely with Marketing to analyze campaign performance and suggest improvements.
• Translate complex data into actionable insights for stakeholders across the business.
• 22-25 vacation days per year.
• Dynamic international environment within a large, innovative organization.

Technical requirements

• Solid experience with web analytics tools, such as GA4, Adobe Analytics, Matomo, Piwik PRO, or similar.
• Advanced knowledge of Tag Management Systems (e.g., Google Tag Manager, Tealium), including setup, maintenance, and debugging.
• Strong understanding of digital tracking principles: custom events, variables, data layers, UTM parameters, etc.
• Proven experience in implementing or migrating analytics platforms during website transitions or rebuilds.
• Basic knowledge of HTML, CSS, and JavaScript to effectively collaborate with development teams.
• Familiarity with Agile/Scrum methodologies, particularly in digital product or website development environments.
• Experience with A/B testing and personalization tools (e.g., Optimizely, VWO, Google Optimize), especially related to tracking setup and validation.

Analytical and business skills

• Ability to translate business requirements into tracking specifications, and vice versa.
• Understanding of key digital marketing KPIs (e.g., conversions, funnels, retention).
• Experience measuring the impact of product features or marketing campaigns through data.
• Ability to define, document, and enforce tracking standards and data governance rules.

Interpersonal and collaboration skills

• Skilled at acting as a bridge between technical teams and business stakeholders (e.g., Product Owners, Marcom, Marketing, Analytics).
• Strong communication skills for training and supporting global users of analytics tools.
• Proactive mindset to promote data culture and drive adoption of analytics best practices.
• Experience working in international, cross-functional teams with collaborative workflows

Working conditions and benefits

• Hybrid model : 2 days in-office (Barcelona), 3 days remote.
• Flexible working hours.
• Childcare scholarship (ages 0-3) and school support (ages 3-16).
• Flexible remuneration via Mutua Adeslas.
• Discounted meals through a partnership with an on-site restaurant.
• On-site parking available.
• Tailored trainings and English classes .