Senior Marketing Manager - Expo

High growth media events business seeks a highly talented Senior Marketing Manager to lead across their flagship legal expo which attracts an audience of over 5,000 people. Our client is a major disruptor in the legal events market, curating large scale, industry leading, must attend legal and tech focused exhibitions.

Hybrid Working

London

Key Responsibilities

• Planning and delivering cross channel digital marketing campaigns for high growth events (ideally expos)
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
• Using digital channels and technologies to enhance the online presence of the business
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
• Continuous analysis and evaluation of marketing campaigns to improve performance

Key Knowledge & Skills Required

• 3 years+ in event marketing - ideally large scale exhibitions
• Solid understanding of the digital media landscape
• Strategic mindset
• Proven ability to learn new tools and software quickly and independently
• Strong experience in areas including insight development and audience segmentation
• Literate and numerate with exemplary verbal and written English
• Proficient in Microsoft Office programmes
• Experience using a CRM system such as Pardot or Salesforce
• Experience using a website CMS
• In depth knowledge of marketing performance metrics