Sales & Marketing Director - Travel-Tech

An exciting opportunity for a Sales & Marketing Director to drive significant growth within a successful and established travel technology business. This company is a recognised leader in enterprise software and services for tour and rail operators, delivering high-quality solutions and deep industry expertise to a global customer base.

The Sales & Marketing Director will be responsible for shaping and executing a comprehensive sales and marketing strategy to support scalable, long-term business growth. This is a business-to-business commercial leadership role, focused on increasing sales performance, strengthening the brand, and expanding the customer base across international markets.

Key Responsibilities

• Maximise the commercial potential of the business and support shareholder ambitions.
• Develop and implement a growth-oriented commercial strategy that drives success in the short-, mid-, and long-term.
• Establish systems, controls, and scalable processes to support a high-performance sales operation while maintaining an entrepreneurial approach.
• Win new business across software products and business support services.
• Manage customer retention, upselling, and cross-selling to existing clients.
• Create and execute a targeted, multi-channel marketing strategy aligned with key market segments.
• Strengthen the company's brand and market presence as a global expert in travel technology.
• Represent the business at public events, in PR activities, and through thought leadership.
• Lead and develop the sales and marketing team, currently comprising three business development specialists, a marketing manager, and a marketing assistant, with plans to expand in 2025.
• Manage a budget for international events, digital and traditional marketing initiatives.
• Collaborate closely with senior leadership across Operations, Product, and Finance to support strategic planning and execution.

Experience Required

• Proven track record of delivering profitable growth in a fast-paced travel, leisure, or software technology environment, including P&L responsibility.
• Experience in selling high-value enterprise software and associated services.
• Strong international experience in sales and commercial operations.
• Skilled in building go-to-market strategies and new sales channels for premium brands.
• Demonstrated success in leading and scaling commercial and sales teams in competitive or fragmented markets.
• Comprehensive understanding of multichannel marketing strategy and execution.
• Willingness to engage in both strategic planning and operational detail.
• Ideally, knowledge of the travel industry, particularly tour and rail operators.
• Familiarity with other functional areas such as Customer Support, Professional Services, or Software Development is a plus.
• Comfortable in public-facing roles including media, PR, and speaking engagements.

Personal Characteristics

• Inspirational leader with strong strategic thinking and organisational skills.
• Results-driven with a hands-on approach and a tenacious mindset.
• Commercially sharp and naturally entrepreneurial.
• Resilient, energetic, and adaptable to challenges in technical, people, and commercial domains.
• Highly analytical and financially literate.
• Excellent communicator and natural networker.
• Passionate about travel and the transformative role of technology in the industry.
• Language skills-particularly in French, Spanish, Italian, or German-are an advantage.

Hybrid working, with at least two days in the office.