Retail Marketing Manager - Springfields Outlet Shopping & Leisure, Spalding Business Operations ...

Purpose of the Role

The Marketing Manager is responsible for leading all aspects of marketing; from strategic planning to hands on delivery. This includes PR, social media strategy, event management, and stakeholder engagement. The role requires exceptional communication skills and a strong ability to drive customer service excellence. We're looking for a self motivated, passionate individual who thrives in a dynamic environment and takes a proactive, hands on approach to every task.

Key Responsibilities Strategy & Planning

• Develop and implement an annual marketing strategy and budget with clear, measurable KPIs.
• Create an annual marketing calendar of events, campaigns, and promotions aligned with strategic objectives.

Budget & Reporting

• Manage the marketing budget effectively and ensure ROI on all campaigns.
• Prepare monthly reports detailing marketing activity, campaign performance, CSR initiatives, and footfall data.
• Present marketing updates at client management meetings on a weekly and monthly basis.

Stakeholder & Tenant Engagement

• Build strong relationships with tenants at both local and head office level to ensure full engagement in marketing activities.
• Issue annual marketing opportunity packs, newsletters, and host regular tenant meetings.
• Act as an ambassador for the scheme, liaising with customers, community groups, local authorities, colleges, and cultural organizations.

Campaign & Event Management

• Plan, coordinate, and deliver the annual events programme, ensuring alignment with objectives and budget.
• Assist with centre events, including occasional evening and weekend work.
• Drive footfall and sales through targeted campaigns and partnerships.

Digital & Media Management

• Oversee social media strategy, content planning, and engagement.
• Manage consumer website and database, ensuring proactive communication and data accuracy.
• Coordinate media buying plans and creative outputs with agencies to meet deadlines.

Agency & Supplier Management

• Manage external agencies and freelance suppliers, ensuring delivery against KPIs and budgets.
• Occasionally produce copy for press releases, creative briefs, and advertising collateral.

PR & Communications

• Manage all PR activity and act as spokesperson in the absence of the Retail Director (media training provided).
• Develop strong relationships with local media and secure new marketing opportunities.

Research & Analysis

• Conduct consumer research and competitor visits to inform marketing strategy.

Team & Compliance

• Work collaboratively with centre management staff and contractors to achieve scheme goals.
• Adhere to Health & Safety policies and procedures as outlined in the manual.

Skills, Knowledge and Experience

Candidates will be required to demonstrate the following:

Essential

• Strong leadership and interpersonal skills; able to manage teams and work independently.
• Proven experience in marketing, PR, social media management, and stakeholder engagement.
• Skilled in tenant liaison and retailer engagement at both local and head office level.
• Excellent written and verbal communication, including press release writing and media pitching.
• Demonstrated ability to generate media coverage across multiple channels.
• Experience managing agencies and multi agency briefs.
• Creative campaign development to drive footfall, sales, and brand awareness.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Hands on experience with Facebook/Instagram advertising and email marketing tools (e.g., Mailchimp).
• Advanced design skills using Adobe Photoshop, InDesign, or Illustrator.
• Strong organisational skills with ability to manage workload and deadlines.
• Experience producing high level reports and presentations.
• Confident presenter with excellent communication and relationship building skills.
• Flexible approach to working hours, including evenings/weekends when required.
• Degree level qualification in Marketing or PR (or equivalent experience).
• Understanding of customer service excellence and complaint handling.
• Awareness of Health & Safety and Data Protection legislation, including event crisis management.

Desirable

• Awareness of Health & Safety and Data Protection legislation, including event crisis management.
• Charismatic and approachable personality with strong relationship building ability.
• Familiarity with free design tools such as Canva.
• Experience using social media management platforms (e.g., Sprout Social).
• Operational experience within retail, leisure, or similar environments.

Working Hours - 40hrs

Please see our Benefits Booklet for more information.