North American Digital PR Team Lead

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to excite sports fans through engaging content and foster passionate communities worldwide. Our vision is to be the leading digital sports media group. Every day, our talented employees across the globe aspire to do better; developing state-of-the-art technology and delivering high quality sports content to our flagship media and communities.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

If you are a dynamic and experienced Digital PR Outreach Manager to join our Earned Media team. The ideal candidate will be an expert in building backlinks through effective outreach to journalists, managing a team, and leveraging tools such as SEMRush and Ahrefs. With a background in iGaming, Sportsbooks, or Casino, this role involves crafting engaging content and pitches to captivate the attention of journalists in these sectors.

Main responsibilities

• Lead efforts in building quality backlinks by reaching out to journalists and media outlets, utilizing proven strategies to enhance our digital presence

• Oversee a team of two members, providing guidance and training on the best practices for backlink building and content engagement

• Utilize digital marketing tools like Muckrack, SEMRush and Ahrefs effectively for outreach strategies and analysis

• Develop and pitch creative, engaging content relevant to iGaming, Sportsbooks, or Casino sectors, ensuring high interest and response from journalists and media entities

• Collaborate with the Senior Team Lead to formulate and implement innovative outreach strategies that align with the company's overall marketing goals

• Monitor, analyze, and report on the effectiveness of outreach campaigns, adjusting strategies as needed for optimal results

• Stay abreast of the latest trends and developments in digital PR, iGaming, Sportsbooks, and Casino sectors, applying this knowledge to enhance outreach effectiveness

• Minimum of 3 years in building backlinks through outreach to journalists

• Proven experience in managing and training a team

• Strong understanding and proficiency in SEMRush, Ahrefs, and other relevant digital marketing tools

• Ability to create innovative and engaging content tailored for the media

• Previous experience of executing Digital PR within the US market, and an understanding of how the US media landscape functions

• An understanding of the Canadian market is a plus

• Preferably a background in iGaming, Sportsbooks, or Casino

• Excellent verbal and written communication skills

• Education- A bachelor's degree in Marketing, Communications, Public Relations, or a related field

What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.

• Flexible working hours which supports a healthy work-life balance

• Private health and dental insurance, group income protection, life assurance

• A varied everyday life in a fast-paced international business

• A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine

• 30 days annual leave (excluding bank holidays!)

Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.