Marketing Campaigns Officer

Working across mass participation fundraising products, you will deliver market-leading campaigns, develop creative and engaging supporter content and explore channels of communication with our supporters to achieve further transformational growth.

This role requires an ambitious marketeer with previous product/event marketing experience, outstanding copywriting skills and an enthusiasm for identifying and implementing new social and digital technologies. Fundraising experience is not essential.

You will work alongside another Marketing Campaigns Officer to support the Marketing & Engagement Manager and the Head of Sporting Events on the development of SLF campaigns. You will provide copywriting support to the SLF team and manage creative and media agency relationships. The role also works closely with the Sporting Events Managers, the Relationship Fundraising Managers and their teams, as well as collaborating with other colleagues in the Communications, Brand, Strategic Marketing, Project Management, Digital and Data teams.

Key Responsibilities:

Manage the marketing activity for mass participation campaigns

Write clear, engaging and fun copy for campaigns including social media adverts, marketing toolkits, emails and web.

Work with agencies, partners and internal stakeholders to ensure on-time campaign delivery

Own the overall marketing/comms calendar for income-driving campaigns.

Be innovative: review and implement new technologies to improve our campaigns, drive engagement and boost supporter experience.

Help bring our For A Cure brand messaging to life across SLF marketing

Campaign marketing: supporter acquisition

Supporting the Marketing & Engagement Manager, play a significant role in bringing thousands of new supporters to the charity through targeted, considered and tactical marketing campaigns.

Lead on the day-to-day management of marketing campaigns for the SLF team Provide the SLF team with copywriting support, marketing assets, and wider marketing support.

Assist the Marketing & Engagement Manager and the Head of Sporting Events on campaign proposition and development to maximise income and attract new supporters.

Work with our external agencies and partners, managing relationships where required.

Work with internal stakeholders to ensure SLF campaigns are integrated across the charity to drive maximum value and awareness in particular our digital team.

Deliver all campaigns on time, on budget, on brand.

Lead on the gathering of data for campaign review and analysis, with proactive adaptation of plans to optimise results.

Budget Management and reporting

Manage budgets, marketing spends and monitor campaign ROI for campaigns you are responsible for.

Work closely with Digital and Data teams to ensure engagement, acquisition and remittance is monitored and evaluated (CPA, trend analysis, KPI tracking and lifetime value.

Provide monthly campaign performance reporting and benchmarking against market trends, previous similar campaigns and to agreed campaign measures.

What we are looking for:

Demonstrable experience in delivering product campaigns including planning, asset creation, implementation and reporting

Copy writing experience for marketing

Understanding the compliance in marketing

Budget management experience across expenditure and income

Media planning and buying across a range of media types and channels

Agency relationship management, including creative agencies and other suppliers

Excellent creative writing skills

Excellent attention to detail

Strategic and critical thinking

Driving excellence in people and agency collaboration

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £32,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 12th October 2025, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises World Class levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

18th in the 100 Best Large Companies to Work For in the UK.

10th in the 50 Best Companies to Work For in the East of England.

2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference.

To view further details about working for us and the benefits we offer, please visit Alzheimer s Research UK