Head of Marketing and Sales

Job Title: Head of Marketing and Sales

Location: Hybrid- Remote plus travel to our London-based office

Salary: Starting at £56,900 , rising to £61,948 after a year of service

Contract: Full-time, 37 hours a week

Closing date: Monday 6th October, 12noon

Interview Dates: First stage interviews w/c 29th September.

About Speakers for Schools (Futures For All)

Speakers for Schools (Futures For All) is the largest social mobility charity in the UK. We help to level the playing field between state and independent schools by giving all young people access to the same prestigious networks available to the top fee-paying schools.

We believe that by inspiring young people to explore their ambitions through our speaker programme, facilitating access to multi-day experiences of the world of work, and supporting young people to successfully seize opportunities available to them, then we can make a profound difference to the lives of young people, their future happiness and prosperity.

By 2028, our ambition is that every young person in the UK has access to high-quality work experience. Yet today, less than half of young people leave secondary school having had any work experience whatsoever.

Join us at this exciting time as we launch our new brand and name Futures For All and contribute to the next stage of our growth and impact.

Role Summary:

Futures For All is entering a bold new chapter - with a new name, brand identity, and five-year growth strategy to transform access to work experience nationwide. We're seeking a strategic and commercially minded Head of Marketing and Sales to lead the development of our employer pipeline, elevate our brand presence, and drive corporate engagement across the country.

This is a highly cross-functional leadership role combining B2B marketing, brand strategy, and sales enablement, to increase adoption of our digital platform, expand our marketplace offer, and support long-term relationship development with employers, public sector stakeholders, and strategic partners.

You will own the strategy for how we build and sustain our employer pipeline through marketing, content, networks, and direct engagement - and ensure we are telling the right story to the right people, at the right time.

Key Duties / Responsibilities

Employer Pipeline and Business Development Enablement

Plan and lead the strategy for growing our employer pipeline, activating existing networks and cultivating new corporate relationships.

Develop structured approaches to stakeholder segmentation, targeting, and relationship development with senior corporate leaders.

Generate high-quality B2B leads and support the Business Development and Fundraising teams with insight, campaigns, and sales materials.

Support engagement with Combined Authorities, Career Hubs, and strategic public sector partners to expand reach and drive platform uptake.

Marketing Strategy and Brand Visibility

Develop and deliver a B2B marketing strategy that builds visibility and credibility with large employers and strategic partners.

Drive adoption of our digital platform and marketplace by integrating product messaging into all campaigns and outreach.

Position Futures for All as a leading voice in the ESG, DEI, and early talent space through thought leadership and storytelling.

Campaigns, Content and Creative Leadership

Lead the creation of powerful sales and programme assets - brochures, decks, case studies - to support partnership building, business development, and fundraising.

Oversee rollout of our new brand identity (Sept 2025) and ensure consistent messaging across all touchpoints.

Manage the Head of Design and Digital Marketing Manager to deliver high-quality, well-targeted campaigns and creative outputs.

Collaborate with PR agencies as needed to raise awareness of our charity and its programmes.

Data, Insights and Impact

Use analytics to track lead generation, campaign engagement, and marketing performance.

Report on BD and marketing KPIs to the leadership team, and adjust strategies accordingly.

Ensure data-driven decisions guide ongoing activity across digital, stakeholder engagement, and campaign optimisation.

Person specification

Essential skills

Demonstrable ability to lead brand and content strategy, execute multichannel campaigns, and manage creative teams.

Creative thinker, skilled in storytelling and copywriting.

Confident using digital marketing platforms, and CRM/reporting tools.

Strong visual content development.

Commercially minded with a passion for social impact.

Skills in identifying potential supporters and management of a pipeline of prospective donors/partners.

Analytical and financial skills to monitor data including pipeline management, KPIs and income/expenditure monitoring.

People skills to support networking and relationship building with internal and external stakeholders.

Essential experience

Proven senior experience in B2B marketing, ideally within education, nonprofit, tech, or early talent sectors.

Strong track record of engaging c-suite and senior stakeholders in large corporates.

Experience working alongside senior leaders, Trustees and other VIPs to solicit major donations.

Experience developing lead generation and conversion strategies.

Experience of working in or alongside business development, sales, or fundraising functions.

Desirable skills and experience

Understanding of employer networks, DEI, and youth employment challenges.

Confident assessing and addressing reputational risk.

Experience of line management of staff, ideally as part of a marketing/communication function.

Experience of managing external public relations and press.