Marketing & Growth Strategist

Marketing & Growth Strategist

Overview of Role

We are seeking a dynamic and results-driven Marketing and Growth Strategist to join our branding agency. This senior role encompasses three key areas: driving the agency's growth through strategic marketing and new business acquisition, developing and executing impactful marketing strategies for our clients, and providing strong leadership to our team. You will be instrumental in expanding our client base, nurturing existing relationships, and fostering a culture of excellence.

New Business Development

• Lead the identification, targeting, and securing of new business prospects aligned with our growth strategy.
• Conduct in-depth research to identify key companies, brands, and individuals for targeted outreach.
• Develop and refine our agency's value proposition to attract and convert new prospects.
• Create and implement a comprehensive content and engagement strategy, collaborating with the team to produce and distribute compelling content.
• Manage incoming new business inquiries and cultivate prospect relationships in partnership with the Partners.
• Independently secure new business for projects up to £100k, and in collaboration with Partners above £100k.
• Contribute to the development and delivery of compelling new business pitches, emphasising strategic alignment and long-term partnerships.
• Deliver a Go-To-Market strategy that supports a £3m pipeline.

Account Management and Growth

• Build and maintain strong, trusted relationships with clients.
• Gain a deep understanding of clients' businesses, goals, and aspirations to inform strategic recommendations.
• Lead key client accounts from inception to completion, both locally and internationally.
• Actively participate in the account lifecycle, providing insights to enhance client relationships.
• Support team members in understanding client accounts and delivering value.
• Drive account growth by identifying and capitalising on new opportunities, aiming for a 15% year-over-year increase in existing accounts.
• Transition client relationships from project-based to retainer-based structures.
• Develop effective global marketing campaigns for clients.
• Lead project teams and manage accounts.

Leadership

• Ensure all team members build strong client relationships and deliver exceptional service.
• Provide guidance and support to team members in client problem-solving and communication.
• Develop and implement internal onboarding and training programs to enhance client service best practices.
• Champion excellence in client servicing, both internally and externally.
• Cultivate senior client relationships, becoming a trusted strategic advisor.
• Ensure clients recognise the value of our expertise and partnership.
• Identify and pursue client challenges and opportunities where our agency can provide strategic solutions.
• Contribute to the development and presentation of agency growth plans.
• Line manage a team of copywriters, nurturing their development.
• Conduct appraisals and ensure timely delivery of high quality work.
• Support the overall agency culture.

People

Your Management Responsibilities

As the Marketing and Growth Strategist, you will be responsible for fostering a high-performing team and a culture of exceptional client service.

This includes:

• Conducting regular 1-on-1 appraisals to support team member growth and performance.
• Monitoring team performance and well-being, providing support and recognition.
• Planning and supporting the development of team capabilities.
• Collaborating with Partners to ensure effective resource allocation.

Purpose

The Key Objectives of Your Role

• Deliver campaign and growth marketing strategies for our clients that lead to measurable results
• Enhance the quality of client service across the agency.
• Drive revenue growth through new business acquisition and account expansion.
• Contribute to the agency's strategic direction and market presence.

Potential

The Development Pathway for This Role

This senior role offers significant opportunities for growth and leadership. We encourage you to shape your career trajectory and contribute to the agency's success. Compensation for this role will be negotiated on a case-by-case basis.

Skills

We expect candidates to demonstrate a high level of expertise in marketing strategy, new business development, account management, and leadership.