Marekting Consultant

Marketing Consultant/Digital Media/£300 Inside IR35/Hybrid/London/8 Month Contract

A digital media organization is seeking a Marketing Consultant to lead the definition, design, and implementation of a harmonized global customer journey. Sitting within our Marketing Effectiveness function, this role will be a key enabler of our omni-channel transformation strategy, ensuring that both visitors and exhibitors enjoy a consistent, data-driven, and customer-centric experience.

The successful candidate will own the end-to-end customer journey framework across our global footprint-driving alignment, enhancing marketing ROI, and improving retention and lifetime value.

Key Responsibilities

Customer Journey Leadership

• Develop and own the global customer journey framework to harmonize marketing practices across markets and business units.
• Identify and define "moments that matter" for visitors and exhibitors, ensuring consistent experiences and messaging.
• Partner with global and regional marketing teams to embed journey-led thinking into campaign design and execution.

Data Architecture & Insights

• Build clear data journey architecture to support actionable insights and advanced analytics.
• Define how customer journey touchpoints connect to KPIs, including brand equity, visitor value, and exhibitor revenue.
• Identify churn and conversion drop-off points; design win-back strategies and retention programs.

Marketing Effectiveness & Measurement

• Establish consistent global KPIs to measure customer experience, CLTV, and marketing effectiveness.
• Ensure omni-channel campaigns are audience-led, based on customer needs and life cycle stages.
• Align marketing metrics to demonstrate tangible impact on revenue, retention, and growth.

Enablement & Technology

• Leverage advanced profiling, segmentation, and automation technologies to optimize journeys.
• Partner with technology teams to reduce friction caused by disconnected systems and processes.
• Champion marketing automation and data-driven decision-making across teams worldwide.

Desired Skills

• Proven experience in customer journey mapping, marketing effectiveness, or marketing strategy within global organizations.
• Strong expertise in data-driven marketing, segmentation, and CLTV measurement.
• Deep understanding of omni-channel marketing practices (digital, experiential, direct, content-led).
• Track record of implementing customer experience frameworks in complex, global environments.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Exceptional stakeholder management skills, with the ability to work across cultures and regions.
• Strong project management skills, with a proven ability to deliver in fast-paced environments.

This is a great opportunity to join a global media company during an exciting period of growth!