Manager, Marketing (Peripheral)

About the Role

We are looking for a dynamic and strategic Manager, Marketing (Peripheral) to lead the planning, execution, and lifecycle management of our peripheral intervention product portfolio across the APAC & EMEA region. This role plays a key part in shaping product direction, supporting commercial execution, and ensuring long-term portfolio success in a fast-paced and competitive environment.

If you have a solid background with strong product management skills, and experience in the peripheral intervention field, this is your opportunity to make a significant impact.

Job Scope

• As the Manager, Marketing (Peripheral), your responsibilities will include:
• Drive product portfolio strategies that align with regional market demands and revenue goals.
• Lead initiatives to identify new product opportunities and drive innovation by generating and proposing new ideas based on customer needs, market gaps, and emerging technologies.
• Manage market positioning, launch planning, support product launches, and optimize portfolio performance throughout its lifecycle.
• Work closely with sales, regulatory, R&D, and education teams to ensure successful product commercialization.
• Collect market feedback and customer insights to refine product positioning and future developments.
• Involve in content creation of marketing materials, support promotional activities, and oversee educational initiatives for customers and internal teams.
• Collaborate with local country teams to align global strategies with regional market needs, ensuring commercial success.

Key Responsibilities

• Conduct market research, identify unmet needs, and generate innovative product ideas to expand and enhance the peripheral portfolio.
• Collaborate with R&D and project teams to prioritize, design, and develop new product concepts.
• Conduct competitive market analysis and refine product value propositions to differentiate from competitors.
• Lead go-to-market planning, launch readiness, and post-launch monitoring of new and existing products.
• Provide sales teams with necessary tools, training, and competitive insights to promote products effectively.
• Track product performance, gather market feedback, and continuously optimize the portfolio based on data-driven insights.
• Work with healthcare professionals and key opinion leaders to validate and improve product offerings.

Qualifications

• Bachelor's degree in a healthcare-related field or marketing.
• At least 3-5 years of product management experience in the peripheral or endovascular intervention field or relevant product related experience would be desired.
• Proven track record of managing product lifecycles and launching medical devices would be desired.
• Strong project management skills, with the ability to work cross-functionally and lead teams across regions.
• Fluent in English (both written and spoken). Proficiency in Chinese is a plus.
• Experience working across the region is preferred.
• Ability to travel regionally to support business needs