Head of TikTok

Head of TikTok Consumer Brand Manchester £Competitive + Bonus

Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels.

This is a unique opportunity for a Head of TikTok to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem.

The Head of TikTok will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform.

The Head of TikTok will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth.

This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics.

Key Responsibilities

• Own commercial performance across TikTok Shop, including revenue, profitability and return on investment
• Lead paid and organic TikTok strategy, ensuring scalable and efficient growth
• Drive campaign planning and execution across key product launches and trading moments
• Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey
• Develop and execute a high-impact creator and partnership strategy
• Build strong relationships with agencies and platform partners to unlock growth opportunities
• Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion
• Lead TikTok Live strategy, maximising performance across live commerce activity
• Manage and develop a high-performing team, setting clear objectives and performance standards
• Collaborate cross-functionally with marketing, trading and creative teams to deliver aligned campaigns

About You

• Proven experience leading TikTok Shop or social commerce performance at scale
• Strong commercial understanding of revenue, margin and performance metrics
• Experience managing paid social budgets and driving measurable ROI
• Deep understanding of creator and influencer ecosystems
• Data-led approach with the ability to turn insight into action
• Confident leading teams and influencing stakeholders across the business
• Highly adaptable with the ability to operate at pace and respond to platform evolution

Why Apply

• Join a brand where TikTok is a core revenue channel, not an add-on
• Take full ownership of a high-impact, high-visibility function
• Work within a business that is investing heavily in social commerce and innovation
• Clear opportunity to shape strategy and build a team as the business scales
• Competitive salary and benefits package

Apply today to find out more!

BH35742