Head of Product Marketing

Head of Product Marketing

Application Deadline: 12 August 2025

Department: Marketing

Employment Type: Full Time

Location: UK- London

Description Ocean Technologies Group (OTG) is seeking an experienced Head of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive product positioning, develop go-to-market strategies, and execute successful product launches while managing a top-tier product marketing team.

As a strategic leader, you will collaborate across departments to shape OTG's messaging, ensure seamless product communications, and implement initiatives that align with our business goals. We are looking for a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced global environment.

Key Responsibilities:

• Lead the Product Marketing team by coaching and mentoring members to apply external best practices and frameworks as experts in product marketing and growth marketing
• Define and communicate a unified view of Total Addressable Market (TAM), Serviceable Available Market (SAM), and market segmentation
• Track and report on our current market penetration and pipeline by market, region, and product
• Define and manage a prioritised overview of new business and cross-sell opportunities by market, region, and product
• Lead the creation, maintenance, and utilization of Buyer and User personas and workflow outlines
• Develop and maintain value proposition statements and messaging
• Define a suite of Key Performance Indicators (KPIs) and metrics that align with product marketing goals, and communicate results and drivers on a monthly basis
• Manage the Marketing Plan covering target sectors, core products, and growth countries
• Regularly present updated plans in response to changing market needs and results
• Report on and communicate the return on marketing investments and resources allocated to product retention, cross-selling, acquisition, recurring revenue targets, and campaign goals
• Establish effective two-way communication with the Product Team to understand and document the evolving competitive landscape and conduct win/loss analyses; agree on changes in product and go-to-market priorities based on insights
• Centralise and manage all planned initiatives as a comprehensive, ongoing program of work, and report on progress and impact monthly
• Contribute to the customer data strategy and lead management processes alongside Performance Marketing
• Oversee Content Marketing plans to support go-to-market activities while evaluating and selecting content partners
• Manage and ensure the effective use of analytics to track initiatives handled by the Product Marketing team
• Contribute to the outsourcing and partnership strategy in collaboration with Performance Marketing
• Support individual training and development plans aligned with essential competencies and knowledge requirements

Scope of decision making:

• Coaching and training plans
• Sign off value propositions and messaging framework
• Sign off product and sector marketing plan
• Denne revenue opportunities and programme of initiatives

Key success measures:

• Revenue growth aligned to sector and product goals
• Lead quality
• Market penetration vs opportunity
• Market reach

NPS scores Product usage from marketing campaigns Campaign ROI and success vs targets
Conversions rate between buyer journey stages Product AC/ and Rolling Renewal Rate Key interfaces beyond the marketing team

• Analytics Team
• Product Management
• Senior Leadership Team
• Commercial leadership team
• Customer Success
• External agencies
• Content Marketing Agency

Proven track record in:

• Leading the Marketing team
• Bringing external best practice into the team for growth and earning
• Delivering revenue growth marketing initiatives
• Market segmentation: Defining and sizing serviceable available markets and total addressable market value
• Tracking and communicating your differentiated market and value proposition
• Translating internal revenue goals and customer needs into Marketing plans
• Leading and tracking a team's activities to one global plan
• Demonstrating ROMI
• Building a detailed understanding of the customer and is the customer champion
• Working with Sales and Product teams to deliver successful customer buyer experience
• Using data and analytics to communicate opportunities, drive focus and inform plans
• Planning and executing both solutions led and product led Marketing initiatives
• Managing localised marketing plans, adapted to market needs, culture and language. particularly across APAC
• Communicating marketing goals and plans to stakeholders in an easy-to-understand way
• Communicating the impact of Marketing initiatives on revenue growth and customer retention via reports and reviews
• Managing change and conflict effectively

Key skills:

• Coaching and mentoring
• Leadership skills to get the best from a team
• Decision making from data
• Adapts communication and content for the audience
• Leading global cross functional teams to delver
• Plan and programme creation and management skills
• Prioritisation and planning
• Briefing and delegating
• Allocating resource and budget aligned to priorities
• Collaboration and cross functional working

Skills, Knowledge, and Experience Required:

• Extensive Marketing experience within a SAAS or solutions led B2B organisation including proven track record in Product Marketing
• Experience in leading a global Product marketing team
• Marketing Degree or recognised Marketing qualification
• Available to travel with notice for collaboration, training and team work with overseas colleagues
• Able to travel to central London office location for collaboration, training and team work

Knowledge of;

• Strategic marketing frameworks e.g. SWOT and PESTEL, Buyer journey mapping
• The full marketing mix
• B2B marketing techniques for demand generation and customer retention
• Martech stack: Marketo, Salesforce, Tableau and Google analytics preferred
• What works in B2B marketing globally and across APAC countries
• Inbound and outbound Marketing techniques
• Customer buyer journey creation
• Content Marketing techniques
• Creating Value Proposition statements and customer messaging
• Creating persona and workflow profiles for buyer and user
• Budget and revenue management
• Lead generation conversion optimisation
• Questioning and customer discovery/research techniques

Behaviour

• Loves momentum and can work at pace
• Confident facilitating workshops for alignment and decision making
• Ruthlessly organised and focused
• Approachable and collaborative
• Adaptable, tirelessly unblocks challenges
• Comfortable managing upwards and downwards
• Structured and systematic in their approach
• Able to work in high pressured situations
• Strong attention to detail
• Strong collaborator comfortable with deciding and communicating on what to and what not to execute
• Demonstrates resilience and logical decision making based on customer insight and data when under pressure
• Team player
• Fast learner
• Innovative and adopts a 'test and learn' agile approach as default

Benefits:

• Private medical insurance
• Matching pension contribution up to 5%
• BUPA cash plan (to fund out of pocket medical costs) and Employee Assistance Programme (EAP)
• Life assurance

Further Benefits:

• We operate a remote working environment where we fully support remote working
• We enable internal mobility by posting all vacancies on our internal job board and encourage all Oceaneers to make their next move within OTG
• We offer a referral fee to Oceaneers who refer new Oceaneers that subsequently join OTG
• We provide a culture of continuous development and growth