Digital Marketing Officer

Imagine a role where your creativity helps connect supporters to a powerful mission, raising vital income so more children facing disadvantage can discover their connection with the land that sustains us all.

We re looking for a multitalented Digital Marketing Officer who has a passion and skill for creating captivating and emotionally driven content, who can also support fundraising campaigns and drive optimisation through user feedback and data analysis. You ll be confident with writing copy for websites and newsletters, creating social media posts, and working with design tools to produce digital materials that inspire people to donate, support, and champion our cause.

This is a new and significant role for our charity, offering the chance to contribute fresh ideas and see the direct results of your work. You ll be joining a highly supportive, creative and digitally literate team committed to using digital innovation to help ensure every child, no matter their circumstance, has access to impactful food, farming and nature-based education.

This role involves travel and occasional overnight stays (with mileage reimbursed) across England and North Wales. While we prioritise the use of public transport this is not always feasible. Therefore, a valid driving licence is essential for this position.

Key Responsibilities:

Collect and Curate Impact Content

• Create compelling, emotionally resonant stories and visual content that demonstrate our impact, working closely with colleagues to ensure all materials are brand-aligned, accessible, and consistent in tone and style.

Design Campaign Materials and Reports

• Deliver digital campaigns by tailoring communications for key donor audiences, continually testing to optimise reach and engagement.

Digital Communications Oversight

• Manage social media content in partnership with the Digital Manager, using analytics to optimise performance and identifying emerging digital trends to enhance supporter engagement and income.
• Collaborate across teams to improve supporter journeys and digital engagement, while motivating ambassadors and influencers to amplify our reach and grow income.
  

About The Country Trust

The Country Trust believes every child should discover first-hand the connections between the food they eat, their own health and the health of the planet. We are the UK s leading educational charity on a mission to connect children with the land that sustains us all.

When we don t understand where food comes from, how it s grown, or have the chance to spend time outdoors, there s a significant knock-on effect for our health and the environment. Through nearly 50 years of programme delivery, we know children facing disadvantage often have the most to gain from this connection but are least able to access it.

Through food, farming and countryside experiences, our mission is to empower children to be confident, curious, and create change in their lives and the world around them so that they and society thrive.