Head of Marketing

Head of Marketing

Application Deadline: 28 July 2025

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Jonny Sawyer

Compensation: £100,000 - £120,000 / year

Description We're looking for a Head of Marketing to lead the strategy and execution of our marketing efforts, while being unafraid to get stuck into the day-to-day. This is a hands-on role, combining leadership, creativity, and operational rigour. You will be responsible for growing GEEIQ's brand presence, driving awareness, and generating demand in a fast-moving, complex landscape.
This position will work cross-functionally across all departments at GEEIQ, while managing a growing marketing function of two direct reports and several external agencies.

Key Responsibilities

• Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content.
• Lead and mentor a small but talented Marketing team, adapting your leadership style to different personalities and skill sets.
• Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets
• Remain hands-on, writing copy, building HubSpot workflows and email campaigns, designing decks or landing pages, and maintaining our campaign infrastructure.
• Manage external agency relationships (e.g., UpDesigners) to scale design and creative output.
• Develop and execute product marketing strategies that clearly articulate our value proposition and drive feature adoption across our SaaS platform.
• Oversee event strategy and execution, including private events and collaborations with the UK Department of Business and Trade to maximise exposure at industry events like SXSW.
• Strengthen and manage press and partner relationships, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem.
• Understand and apply marketing principles from both B2B SaaS and B2C funnel strategies, especially in the context of gaming and user-generated content (UGC).
• Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot.

Skills, Knowledge and Expertise

• Proven experience in a senior marketing role within a SaaS business.
  
  
• Advanced knowledge of HubSpot is essential.
  
  
• Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team.
  
  
• Exceptional project management and multi-tasking skills.
  
  
• A "roll-up-your-sleeves" attitude and comfortable doing the work as much as leading the strategy.
  
  
• Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies.
  
  
• Product Marketing experience is highly desirable
  
  
• Familiarity with the UGC landscape and B2C marketing funnels is a strong plus.
  
  
• Comfortable in a dynamic, in-office environment, where priorities shift and collaboration is key.

Benefits

• GEEIQ Day - 1 x day of paid leave per year
• Regular Socials - paid socials
• Flexible Hours - core business hours 10am to 5pm
• Focus Fridays - option to WFH every Friday
• WFH - 2 days per month
• Remote Working - 5 additional days per year (can be used to WFH or for International Working)
• Cycle to Work Scheme