Head of Formats

Studio B are looking for a visionary Head of Formats to join our team full-time in London!

Studio B is an award-winning digital-first studio, creating branded entertainment for some of the world's most iconic brands - including Disney, Lego, Netflix, Google, and many more. Founded by a creator, we have an instinctive understanding of digital platforms and what makes content truly resonate. Our social-first approach has propelled Studio B to extraordinary heights, generating over 15 billion views and cultivating an audience of more than 25 million followers across the globe.

What sets Studio B apart is our unmatched blend of creativity and cutting-edge technology. With significant investments in world-class infrastructure, including a leading VFX team and dedicated AI task force, we continually unlock advanced production capabilities. This powerful combination allows us not just to adapt to the evolving digital landscape - but to shape it. If you're passionate about pushing creative boundaries and excited about impacting digital storytelling globally, Studio B offers an unrivalled opportunity to innovate and grow. Join us in building the future of entertainment and creating content loved by billions.

The Role:

We're looking for a visionary Head of Formats to join our team and build a brand-new department focused on original digital-first shows. Reporting into the CEO and Founder, you'll be responsible for developing a slate of IP - from simple, high-engagement formats to premium, large-scale productions, with the ambition of creating breakout digital franchises. You'll lead a team to develop, produce and distribute this content, with access to Studio B's world-class internal creative and production resources.

This is an exciting opportunity to lead your own creative division, build ideas, and have the full support of our production team.

Key Responsibilities:

• Develop and lead the vision for a slate of original, digital-first shows and formats.
• Build and manage a high-performing team spanning development, social and strategy.
• Oversee end-to-end execution - from ideation and pilot testing through to full production and distribution.
• Work alongside our in-house production team to bring ideas to life at speed and scale.
• Craft commercial viability for each format, ensuring brand fundability and audience growth.
• Proactively identify and reach out to potential partners, commissioners, networks and platforms to secure development opportunities, funding and distribution.
• Pitch shows to brands, broadcasters, platforms and investors to secure funding and partnerships.
• Collaborate with marketing and social teams to optimise content for platform performance and community engagement.
• Track performance and evolve the slate based on data, audience response, and commercial outcomes.

What Success Looks Like:

• Launch a slate of new shows, with a handful gaining significant viewership and/or commercial traction.
• Demonstrate a net positive return on investment for the formats department.
• Build a team that functions independently and delivers at a high standard of creative and operational excellence.
• Establish Studio B as a leader in digital-first entertainment formats.

Skills and Experience:

• Deep expertise with YouTube, understanding what makes content succeed creatively, culturally, and algorithmically.
• Have built or been part of a team that launched successful digital shows - especially on YouTube.
• Understand platform algorithms, viewer behaviour, and what makes content viral.
• Think in IP, not just content - you know how to build formats that can scale into franchises.
• Equally proficient creatively and operationally: an ideas machine who also knows how to execute.
• Confident pitching to clients, brands, and partners to secure and close branded partnerships.
• An inspiring leader who knows how to build, manage and motivate teams to deliver great work at pace.
• AI friendly with at least moderate experience using a range of tools.

Bonus Points (Non - Essential Experience):

• Experience in branded entertainment or working with brands to fund IP.
• A network of agency or platform contacts.
• Familiarity with talent, creators, or influencer-driven formats.

Perks:

• Impact - a chance to build and lead a new department from the ground up.
• Creative Culture - work with some of the boldest creatives in the game.
• Fun, Fast-Paced Vibes - we work hard, play harder, and love what we do.
• Big Brands, Big Projects - your work will be seen by millions.
• Room to Grow - ambitious and results driven individuals have the opportunity to progress quickly here.

If you're obsessed with creativity, thrive on winning, and want to be part of a team that's genuinely changing the game - we'd love to talk

Apply Now. Let's build something phenomenal!