Global Field Marketing Lead - ABM, Events & ROI

• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
• Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
• Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
• Responsible for both first-party and third-party event marketing and increasing ROI from events
• Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
• Measure the performance of the field marketing efforts, including pipeline and revenue impact

Requirements

• Experience leading a globally distributed team
• Strong partnership with sales teams and the broader go-to-market organization
• Familiarity with 6sense or similar ABM technologies
• Proven ability to drive ROI from events
• Expertise in process, people, and resource management, including both in-house and external contractors

ATS Optimization Keywords
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Hard Skills

• account-based marketing
• event marketing
• campaign performance measurement
• market penetration strategies
• cross-sell campaigns
• resource management

Soft Skills

• leadership
• team management
• partnership building
• collaboration
• strategic thinking