Global Field Marketing Lead - ABM, Events & ROI
Posted 5 hours 33 minutes ago by Jobtailor
• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
• Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
• Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
• Responsible for both first-party and third-party event marketing and increasing ROI from events
• Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
• Measure the performance of the field marketing efforts, including pipeline and revenue impact
Requirements
- Experience leading a globally distributed team
- Strong partnership with sales teams and the broader go-to-market organization
- Familiarity with 6sense or similar ABM technologies
- Proven ability to drive ROI from events
- Expertise in process, people, and resource management, including both in-house and external contractors
ATS Optimization Keywords
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Hard Skills
- account-based marketing
- event marketing
- campaign performance measurement
- market penetration strategies
- cross-sell campaigns
- resource management
Soft Skills
- leadership
- team management
- partnership building
- collaboration
- strategic thinking