General Manager Wellness Studio London

General Manager - Premium Wellness Studio, London's West End
up to £55,000 OTE

Step into the heart of London's West End and lead one of the city's most inspiring wellness destinations. Our client is a premium, design led Pilates and wellness brand with thriving locations across West and South London and Brighton & Hove.

Their mission? To build a movement driven community and deliver unforgettable, feel good experiences, one class at a time. And now, they're looking for a charismatic, commercially savvy General Manager to take the helm at one of their flagship studios.

Your Mission

Be the heartbeat of a high performing, community first studio. You'll blend operational excellence with people first leadership and a strategic, relationship led sales approach. From a guest's very first visit to their hundredth class, you'll make sure every moment feels premium, personal and memorable. You'll also empower your team to shine, creating an environment where both staff and members thrive.

What You'll Lead Studio Leadership & Operations

• Command the studio floor with calm, confidence and impeccable attention to detail.
• Support and motivate front of house teams and instructors to deliver best in class service.
• Maintain a space that's immaculate, atmospheric and always on brand.
• Own staffing, rotas, systems and smooth day to day operations.
• Ensure that everything runs like clockwork and be the Custodian of Compliance and Health & Safety.
• Handle guest feedback with grace, speed and a solutions focused mindset.

Sales, Membership & Lead Conversion

• Deliver warm, high touch service to every walk in, enquirer or corporate visitor.
• Convert leads through consultations, follow ups, CRM wizardry and genuine relationship building.
• Manage the sales pipeline like a pro-track everything, convert consistently, hit targets.
• Ensure first time clients feel supported, guided and excited to return.

Member Engagement & Retention

• Build authentic connections that transform new faces into loyal long term members.
• Collaborate closely with instructors to create a seamless, values led member journey.
• Spot at risk members early and implement thoughtful, personalised save strategies.

Community, Partnerships & Local Presence

• Become the studio's ambassador within the Piccadilly neighbourhood.
• Build partnerships with local businesses, brands and corporate groups.
• Drive creative community initiatives that boost visibility, footfall and referrals.

Performance, Reporting & Commercial Ownership

• Own your KPIs; Sales, utilisation, retention, occupancy and more.
• Provide weekly reports and insights to central leadership.
• Ensure CRM precision and data led decision making.
• Forecast intelligently, optimise schedules and maximise class performance.

What You Bring

• A natural people connector with warmth, confidence and emotional intelligence.
• Exceptional organisation and the ability to run a premium studio with ease.
• Experience within boutique fitness, premium hospitality or lifestyle brands.
• A proactive, commercially sharp mindset that balances heart with hustle.

Preferred

• 2+ years in a client facing sales or operations leadership role.
• Experience managing or supporting teams in a luxury, high touch environment.
• Strong CRM skills and digital fluency.
• Excellent communication-whether written, spoken or in person.

What's In It For You

• Basic salary of up to £44,000
• OTE of up to £55,000
• The chance to lead and shape one of London's most exciting boutique wellness studios.
• A supportive, ambitious, tight knit team.
• Clear opportunities for growth as the brand expands across London and beyond.
• A vital role in a brand redefining the future of Pilates, community and modern wellness.

Are You the One?

You're energetic, people driven and commercially switched on. You love a buzzing studio environment, know how to build genuine community, and run a space that looks great, feels great and performs brilliantly. You lead with empathy, sell with sincerity, and bring clarity, structure and soul to everything you touch.