Event Director

Event Director

Guildford - Hybrid

Award winning events business seeks highly talented Event Director to lead across an exciting sporting Expo!

Reporting directly to the MD, this is a commercial lead opportunity that is perfect for an experienced sales and event professional looking to take the next step up or an experienced Event Manager / Director.

Key Responsibilities

• Define the sales and strategy plan for the new launch event, strengthening sales and services and client excellence - including identification of key commercial objectives, strategy, tactics, potential risks, industry opportunities and measurable KPIs.
• Uphold accurate and regular tracking, trend identification and trimming of the department model to drive greater efficiencies, smarter working practices and effective resource allocation where required.
• Produce and monitor financial forecasting, billing and processes, including firm control of department spend and reconciliation.
• Review pricing policies and suggest ideas that drive higher revenue Sales and Relationships.
• Take the lead role in developing the value proposition for the Expo.
• Suggest new ideas and technical innovations that improve the proposition.
• Liaise with Marketing Team to develop the visitor proposition and increase visitor traffic.
• Work with the Head of Content to ensure a strong content proposition is delivered.
• Work with Operations Director to ensure operational expenditure is in line with budget.
• Attend exhibitions (UK and International) to help generate revenue, promote the site and conduct interviews.
• Proactively look for new or smarter ways to improve department processes and procedures to deliver a faster, more efficient service to clients.
• Show a driven, revenue first and hands on management style that guides best practice, raises performance and delivers against the company's values.
• Communicate regularly with the wider team, keeping them updated on strategic and tactical department news, developments and results (weekly meetings).
• Manage a small sales team.

Profile of Candidate Required

• Strong expo sales experience.
• Ideally some team leadership/management experience.
• Previous Event Director experience.
• Previous launch experience.
• Strong sales ethic with clear, measurable results.
• Passion for sport/active industry.
• Results driven.
• Excellent communication skills.

Salary: £30,000 - £35,000 + Excellent Benefits