Director, Marketing Category Lead North America - Dental, Opthalmics and Other Supplements

Vacancies

Director, Marketing Category Lead North America - Dental, Ophthalmics and Other Supplements

Job Introduction

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing, and sales of high-quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships, and (A)mbition are at the heart of our everyday operations and the way we do business.

The Opportunity

The primary function of the Director, Marketing Category Lead North America - Dental, Ophthalmics, and Other Supplements position is to lead all marketing efforts and planning, as well as P&L responsibility for their assigned category. The role also includes market development for pipeline products.

This is a remote role and can be located anywhere within the continental United States.

No Third-Party Agencies, please

So, what will you be doing? This role has a broad and varied scope, and the successful candidate will have responsibility for duties including:

• Leading the Business
• Developing and delivering the 1 and 3-year strategy and financial operating plan for the assigned category in partnership with medical affairs counterpart
• Defining end-to-end category and brand strategies (including competitive positioning, VHT, retail, distribution, corporate accounts, pet owner, etc.) in partnership with medical affairs
• Leading ongoing financial planning and product forecasting for the respective category
• Maximizing brand performance: P&L management, brand forecasting, pricing & GTN by TA/Brand
• Preparing and presenting performance reviews and business updates to Senior Management on a quarterly basis
• Developing a deep understanding of market trends, competitive landscape, and key drivers of brand performance
• Determining resource allocation across all customer and promotional channels
• Ensuring alignment across marketing, sales, and medical affairs (creating teams and forums for engagement, strategy discussions, and competitive intel sharing)

Shared responsibilities include:

• Collaborating with Corporate, Retail, and Distribution on forecast by channel, which feeds into the overall brand forecast
• Building and collaborating with cross-functional teams to ensure alignment of end-to-end strategy
• Collaborating with GTME strategy
• Engaging with DPS to optimize forecasting and supply plans
• Partnering with GTME on commercial lifecycle planning efforts
• Providing input and support on Business Development evaluations

Leading People

• Assessing and coaching individual and team performance to exceed business goals
• Coaching and directing Marketing Managers in developing comprehensive marketing objectives, strategies, and plans, and in identifying key stakeholders throughout the process
• Actively coaching direct reports to optimize performance and develop capabilities for advancement and future opportunities
• Fostering an environment where coaching and feedback are open, ongoing, and consistent
• Leveraging talent and resources across the marketing team and business

Here at Dechra, we pride ourselves on being an inclusive employer and embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• BS/BA and relevant experience required. MBA preferred
• At least 10 years of related experience with a proven record in branding, strategy development, and communications management
• Experience leading end-to-end Direct-to-Consumer marketing strategy
• Experience managing a diverse product portfolio spanning OTC and Rx brands
• Strong financial analysis skills and proven ability to manage budgets and expenses
• Experience working with cross-functional teams to develop and execute brand strategies, forecasting, programs, and tactics to surpass market share and revenue targets
• Strong business acumen with an understanding of business strategy and development
• Ability to build and manage a Profit & Loss (P&L) statement
• Strong executive presence and communication skills
• Ability to embrace change and view challenges as business opportunities
• Proven success working in a global, complex organization across marketing and sales
• Self-starter who thrives in a dynamic environment with multiple priorities

As a people-first, values-based culture, we offer:

• Free weekly wellness sessions focused on physical and mental wellbeing
• Flexible work arrangements
• A generous employer 401k match and other incentives for long-term financial wellness
• A comprehensive range of health, financial, and voluntary benefits