Digital Marketing Coordinator - Olivia von Halle

Digital Marketing Coordinator

Olivia von Halle is seeking a Digital Marketing Coordinator to help manage our performance marketing channels and agency relationships. Working closely with our CEO, CFO, and Ecommerce Manager, you'll execute on-brand, cost-efficient campaigns that drive growth for our luxury brand.

Key Responsibilities Strategy & Reporting

• Manage the digital marketing calendar across all channels
• Support channel forecasting with data-driven insights
• Analyse weekly and monthly channel performance metrics as well as customer insights to identify optimisation opportunities

Paid Media Management

• Oversee our paid media agency, setting clear objectives and KPIs
• Monitor campaign performance across Meta, Google and display networks
• Lead creative brief development and project manage campaigns from concept to execution
• Track ROAS, CPM, CPC, and other metrics to optimise spend efficiency

CRM & Email Marketing

• Develop and execute email marketing calendar aligned with business goals
• Build, test, and schedule campaigns while monitoring engagement metrics
• Manage database segmentation for targeted, personalised communications
• Optimise automated email flows to ensure optimum performance and campaign support.
• Oversee our VIP loyalty program to enhance client engagement

Affiliate Marketing

• Manage publisher relationships across Awin, Skimlinks, and ShopMy
• Optimise commission structures and partner performance
• Manage all communication to affiliates creating HTML newsletters, updated banners, and seasonal text links.

Requirements

• 3+ years of digital marketing experience in luxury/fashion eCommerce
• Strong analytical skills and data-driven approach
• Proficiency with GA4, Meta, Google Ads, Awin, Shopify, and Klaviyo
• Experience managing agency relationships effectively
• Ability to dynamically adjust marketing spend based on performance
• Deep understanding of luxury consumer behaviour
• Basic HTML knowledge