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Digital Marketing Analyst

Posted 7 days 23 hours ago by ZANS Group

Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
Qualifications: Experience:

Minimum 1 year experience in a related field

Job Description:

As a Digital Marketing Analyst, you will be responsible for managing and optimizing social media pages, running Google marketing campaigns, and providing data analysis to support strategic decisions. You will generate performance reports, analyze KPIs, and contribute to the planning of client audits and campaigns.

Key Responsibilities:

Manage and optimize social media pages and run campaigns

Manage Google marketing and run campaigns

Generate and present regular performance reports to management and clients

Conduct large-scale data analysis to track and report on KPIs

Support client audits and strategic planning with data-driven insights

Ensure data accuracy and consistency across all platforms

Monitor trends, historical data, and emerging opportunities

Analyze campaign data to identify trends and actionable insights

Requirements:

Experience with Analytical and Reporting Tools: Knowledge of Tableau, Google Analytics, and Data Studio

Digital Marketing Expertise: Deep understanding of social, display, and programmatic platforms

Strong Analytical and Strategic Thinking Skills

Data-Driven Decision Making: Ability to make informed decisions based on data

Excellent Communication and Presentation Skills

Collaboration Skills: Ability to work effectively with cross-functional teams

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