Digital Fundraising Growth Manager

Digital Fundraising Growth Manager

£39,000 - £40,500pa

City of London E1 8QS and we are a hybrid working organisation

This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.

Purpose of Role

The Digital Fundraising Growth Manager will manage our digital paid media planning and delivery, driving audience engagement at all stages of the marketing funnel, specifically with the aim of delivering growth in our supporter base and income.

The post holder will directly oversee all digital paid media activity in line with agreed campaign and year round engagement and fundraising strategies and plans, including but not limited to social media advertising, search marketing, programmatic display, and emerging channels ensuring plans are fully integrated with other engagement and fundraising activity (including owned and earned media across all channels and wider organisational efforts).

Working closely with internal teams and external agencies, you will drive digital fundraising performance across a range of campaign and product offers, optimising media spend; creative and supporter journeys using data-driven insights informed by a rapid and robust test and learn methodology to ensure our investments are optimised for performance.

As the Comic Relief s paid media champion, the post holder will also play a key role in ensuring alignment of media campaigns with integrated web and CRM journeys to deliver consistent and personalised supporter experiences. Proficiency in Google Analytics 4 (GA4) is essential, enabling the role to analyse audience behaviour, measure performance, and continuously refine strategies to improve outcomes across the full supporter lifecycle.

You ll be the day-to-day contact for any of our paid media agency partners, ensuring Comic Relief builds collaborative and well managed working relationships that facilitate success.

Join us at the heart of Comic Relief's mission to leverage the power of popular culture to enable people help others and create a just world, free from poverty.

Key responsibilities:

Plan and deliver strategically aligned digital fundraising activity, focussed for the relevant target audiences:

Contribute to the planning and delivery of a comprehensive digital growth strategy, with specific responsibility for Comic Relief s paid media across platforms such as Meta, Google, YouTube, TikTok, and emerging channels.

Directly manage and optimise paid media campaigns to drive audience acquisition, engagement, and fundraising income, innovating and testing new approaches alongside tried and tested methods.

Collaborate with internal teams to align and integrate paid media activity with broader fundraising and engagement objectives and activity.

Manage; direct and work with media agencies and platform partners to ensure value for money from our paid media investments.

Use data-driven insights to continuously improve campaign performance, leveraging analytics tools and A/B testing methodologies.

Monitor industry trends and emerging digital platforms to explore new opportunities for audience growth.

Own budget planning, forecasting, and reporting for all paid media activities.

Support in developing attribution models and performance tracking to measure the impact of paid digital activity on overall fundraising and supporter base growth.

Play an active part in the wider success of our fundraising and engagement strategy by:

Contributing to the development of team wide annual plans and budgets, using learning and insight to make recommendations that facilitate in year and long-term income and supporter base growth.

Proactively participate in, and as required, lead aspects of wider team planning activities.

Keep abreast of the fundraising marketplace and wider legislative and regulatory landscape to identify opportunities to enhance Comic Relief s digital fundraising activities and ensure compliance of our digital paid media activity.

Play an active role in the Fundraising & PR Team, working collaboratively to enable inclusivity and diversity in order to drive high performance and an action-oriented culture.

Undertake and manage ad-hoc duties as needed, ensuring alignment with the scope and responsibilities of the role.

This role may develop to include line management responsibilities and duties as the portfolio expands in the future. Postholders may be expected to take on line management responsibilities when required.

Person specification

Essential criteria

Proven experience in paid digital media management, ideally in a growth-focused role within a charity, agency, or brand.

Technical expertise:

- Demonstrable experience using digital advertising platforms, including Meta Ads, Google Ads, TikTok, YouTube, and programmatic display.

- Experience in audience acquisition and growth strategies, particularly in driving engagement and fundraising through digital channels.

- Excellent data analysis skills with experience using tools like Google Analytics, Meta Business Suite, and campaign performance dashboards.

Ability to manage multiple campaigns and projects simultaneously, deploying excellent project management, in a fast-paced environment, able to identify risks, issues and dependencies within a project / campaign and to use this information to inform decision making in a timely and accurate way.

Understanding of and experience of using a CRM system and related analytics or marketing tools.

Experience of annual planning and year-round budget management, including ability to set detailed budgets and KPIs, reforecast and proactively manage campaign budgets.

Experience of and capability in briefing and analysing complex data and insight information to produce clear briefs and effective marketing plans.

Experience of managing marketing planning and tracking, including media planning KPIs and metrics across online and offline channels, and creating campaign alignment and channel integration to optimise campaigns with a focus on income generation.

Excellent communication skills. Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working, including:

-Experience of working collaboratively with a range of team members.

-Experience of managing external parties such as creative and media agencies.

-Strong interpersonal skills with the ability to inspire and influence stakeholders.

-Strong stakeholder management and ability to collaborate with cross-functional teams.

Proactive self-starter and opportunity spotter with proven ability to work independently, managing own work plan to deliver against set goals and objectives to agreed timescales. and learn and develop in a fluid, high impact environment.

Passion for and commitment to Comic Relief s mission; values, cultural charter and Diversity, Equity, Inclusivity and Belonging principles and a desire to use digital innovation for social impact.

Desirable criteria

Line management experience

Experience of fundraising for both international and national charity causes

Accredited fundraising or digital marketing qualification

Experience of working with Salesforce Non-profit Cloud and Marketing Cloud

Perks and benefits:

Flexible working hours

Work from home option

Life Insurance

Wellness programs

Employee Assistance Programme

Enhanced maternity and paternity leave

Paid emergency leave

Sabbatical Opportunities

Professional development

Mentoring/coaching

Paid volunteer days

Payroll giving

Salary sacrifice

Team social events

Extracurricular clubs

Cycle to work scheme

Free fruit

To apply please visit our website via the link and apply online.

Closing: 11:55pm, 13th Jul 2025 BST

Comic Relief reserves the right to close the role early if a large number of applications are received.

Don t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you re excited about this role but your past experience doesn t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London,

There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.

Disability Confident Employer

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role . click apply for full job details