Data Analyst

This role is perfect for a passionate and skilled Data Analyst, looking to harness the power of data to gain key insights into target audiences, and in turn improve animal welfare globally.

You will be working as part of the Marketing Team at animal welfare charity, Worldwide Veterinary Service (WVS), helping to engage audiences and raise funds to support the charities work, which in turn will mean more animals receive life-saving veterinary care.

As our new Data Analyst, you will play a key role in managing and optimising our CRM system and ensuring data is used effectively across the charity to inform decisions, improve supporter engagement, and enhance fundraising performance. Working closely with the Marketing team, you will lead on data analysis and segmentation, helping us to deliver smarter, more targeted campaigns. You ll also bring a forward-thinking approach by exploring how AI and automation can enhance our data capabilities, and you ll be instrumental in understanding donor journeys to support long-term retention and engagement.

This is a new role and offers a great opportunity for the right candidate. There is some flexibility for hybrid working, but the role will require time at the Head Office in Cranborne, Dorset.

Other organisations may call this role Data Analyst, Database Officer, CRM Officer, Supporter Data Officer, Insight Officer.

About Us

At Worldwide Veterinary Service (WVS) we champion animal welfare around the world. We send vets where they are needed most, provide expert veterinary training in hard-to-reach places, and ship urgent aid supplies worldwide, every day of the year.

We deploy teams of vets and vet nurses, send equipment and supplies to help struggling organisations on the front line of animal welfare, and train vets at our international training centres in India, Thailand, Malawi and the Galápagos Islands. We also work on strategic one health projects such as rabies elimination campaigns with Governments and NGOs all over the world. Our Mission Rabies project runs mass canine vaccination and community education in the world s worst hotspots for the disease. Since the project began, over seven million dogs have been vaccinated against rabies and over 13 million children have been educated in rabies prevention, protecting the lives of people and animals.

Last year, WVS helped an animal every 14 seconds. We trained over 4,800 vets, deployed teams of vets all over the world, and sent over 1,700 parcels of veterinary supplies to 261 charities in 71 countries.

Main Duties & Responsibilities

• Maintain and manage our CRM system, ensuring data accuracy, integrity, and compliance with data protection regulations (e.g. GDPR).
• Support in the review of the effectiveness of our current CRM and the potential search for an alternative platform if required.
• Work with the Marketing team to design data-driven supporter journeys and targeting strategies.
• Identify opportunities to automate manual processes and enhance predictive analytics.
• Support colleagues across the charity in using CRM data effectively and responsibly.
• Explore and test AI tools and platforms to streamline data analysis and campaign performance tracking.
• Analyse campaign performance data to identify trends, insights, and areas for improvement.
• Provide insights into supporter behaviour to improve long-term donor retention and lifetime value.
• Keep up to date with data and AI trends in the non-profit and marketing sectors.
• Some evening and weekend working, to include travel, will likely be required.

Essential Skills & Experience

• Two years' experience working with CRM systems (Donorfy is our current CRM but relevant experience across any CRM systems is valuable)
• Strong data analysis and reporting skills
• Ability to translate data into clear insights and recommendations for non-technical audiences
• Experience in audience segmentation and targeted campaign delivery
• Knowledge of data protection and GDPR best practices
• A passion for animal welfare
• A strong team player
• The ability and willingness to work flexible hours, including evenings and weekends occasionally when the charity requires.
• The right to work in the UK.

Desired Skills & Experience

• Experience in a charity or not-for-profit environment
• Familiarity with AI tools (e.g. ChatGPT, machine learning models, data automation platforms)
• A full UK drivers licence