Client Solutions Manager, Travel - Global Business Solutions - London

Client Solutions Manager, Travel - Global Business Solutions - London

Location: London

Employment Type: Regular

Job Code: A126632A

Responsibilities

• Drive adoption of TikTok's performance solutions and scale performance spend for some of the UK's largest advertisers.
• Increase adoption of all auction-based tools, providing ongoing technical support and proactive analysis.
• Drive full funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals.
• Leverage advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of methodologies and application in the advertising ecosystem; analyze and interpret study outcomes to drive actionable insights and optimize campaign performance.
• Outline and oversee measurement strategy, tracking, and results delivery.
• Present findings and insights in a consultative way to the client and collaborate with relevant internal teams to provide a complete solution.
• Support and work with the sales team on pre sale research and pitch.
• Educate other teams on TikTok for Business offerings, delivering learning sessions, writing training documentation and whitepapers for internal and external use.
• Manage and grow post sale client relationships with advertisers of all sizes.
• Monitor and analyze ad campaigns to identify optimization opportunities.
• Investigate and work directly with product & engineering teams to troubleshoot client issues.
• Analyze campaign performance data to offer clients data driven business insights and simultaneously improve advertising offerings.
• Share marketplace feedback and guide advertising strategy.
• Conduct regular business reviews and adopt a consultative, long term approach to build productive relationships with clients in collaboration with the sales team.

Qualifications Minimum Qualifications

• Demonstrated account management/performance experience in digital marketing.
• Tangible experience executing on a biddable network.
• Knowledge of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN, etc.).
• Experience managing brand advertisers with deep understanding of full funnel objectives.
• Ability to analyze data and identify insights to assess campaign performance.

Preferred Qualifications

• Results oriented with high attention to detail and strong organizational skills.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Ability to translate technical language to non technical stakeholders.
• Experience diagnosing and solving technical problems with product and engineering teams.
• Experience using Excel or Google Sheets; familiarity with visualization tools (Tableau, QlikView, Power BI, etc.) a plus.
• Comfortable presenting complex analysis in a simple, easy to digest way to C suite level stakeholders.
• Travel experience and knowledge to support the growth of this category at TikTok.
• Performance agency background a plus.