Brand Marketing Internship

A historic textile company in the Bergamo is seeking a new graduate to support Internation Brand Marketing Team to carry out the following activities:

• Define competition analysis, focusing on market trends and promotional activities.
• Define initiative for international brands at local level along with Go to Market team
• Oversee the development and management of the Brand Profit & Loss (P&L)
• Define End-of-Life (EOL) initiatives for products.
• Develop and implement pricing strategies for international brands within the portfolio.
• Propose packaging initiatives, including hard packaging and artwork development for Dim and Playtex
• Develop and manage the annual brand calendar, identifying key below-the-line (BTL) initiatives aligned with brand objectives.
• Drive the implementation of ad-hoc initiatives for each brand, ensuring successful execution in the market.
• Provide briefs and guidelines to the communication team based on the brand calendar.

Our Perfect Candidate:

• Bachelor's or Master's degree in Marketing, Economics, or similar fields
• Excellent knowledge of the English language
• Knowledge of French will be considered a plus
• Excellent use of the Microsoft Office suite
• Flexibility and a team-oriented attitude

What we offer:

• Canteen
• Access to corporate agreements