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Brand Manager (f/m/x) Direct Markets Germany & Austria

Posted 1 hour 44 minutes ago by MacroArray Diagnostics GmbH

Permanent
Full Time
Sales & Marketing Jobs
Not Specified, Austria
Job Description

We have revolutionized allergy diagnostics and have been operating successfully in more than 90 countries for over 9 years with our diagnostic products and patented technologies. Our products help clarifying allergies in a single step - for humans and animals alike. Allergies are diagnosed in a highly specific manner so that patients receive help by their specialist in no time. We increase quality of life, enable personalized treatment, advance research and relieve our health system.


Aufgaben
  • Define and implement the strategic brand and communications approach in your markets, including target group analysis, development of tailored marketing activities, and establishment of a key opinion leader network - in close collaboration with the Sales team

  • Safeguard a consistent brand identity by adapting and aligning marketing materials to local requirements.

  • Take full ownership of B2B congress & event planning - in close collaboration with the Sales team.

  • Develop impactful marketing materials in partnership with external agencies.

  • Manage, monitor, and optimise day-to-day brand and communication processes.


Profil
  • Degree in marketing, communications, brand management, or a related discipline.

  • At least 5 years' professional experience in brand and/or communication management, ideally including B2B.

  • Experience in developing and executing strategic marketing and communication plans, including stakeholder and KOL engagement.

  • Previous agency experience is an advantage but not essential.

  • Native in German and Business-fluent in English (spoken and written)

  • Strong organisational skills with the ability to manage multiple projects simultaneously.

  • A collaborative team player with excellent communication skills and a proactive, solution-driven mindset.


Wir bieten

You'll join us in a permanent full-time position based in Vienna

Take on a meaningful international role in a fast-growing Health Tech company

Thrive in an environment where you're encouraged to contribute, ask questions, and share your ideas

Work with a team that values clear communication, direct feedback, cross-functional collaboration - and knows how to have fun while doing it

Your actual salary will depend on your previous experience and qualifications. Ready to become part of the MADx team? Apply now!


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