Brand Manager (f/m/x) Direct Markets Germany & Austria
Posted 3 hours 4 minutes ago by MacroArray Diagnostics GmbH
We have revolutionized allergy diagnostics and have been operating successfully in more than 90 countries for over 9 years with our diagnostic products and patented technologies. Our products help clarifying allergies in a single step - for humans and animals alike. Allergies are diagnosed in a highly specific manner so that patients receive help by their specialist in no time. We increase quality of life, enable personalized treatment, advance research and relieve our health system.
Aufgaben
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Define and implement the strategic brand and communications approach in your markets, including target group analysis, development of tailored marketing activities, and establishment of a key opinion leader network - in close collaboration with the Sales team
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Safeguard a consistent brand identity by adapting and aligning marketing materials to local requirements.
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Take full ownership of B2B congress & event planning - in close collaboration with the Sales team.
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Develop impactful marketing materials in partnership with external agencies.
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Manage, monitor, and optimise day-to-day brand and communication processes.
Profil
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Degree in marketing, communications, brand management, or a related discipline.
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At least 5 years' professional experience in brand and/or communication management, ideally including B2B.
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Experience in developing and executing strategic marketing and communication plans, including stakeholder and KOL engagement.
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Previous agency experience is an advantage but not essential.
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Native in German and Business-fluent in English (spoken and written)
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Strong organisational skills with the ability to manage multiple projects simultaneously.
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A collaborative team player with excellent communication skills and a proactive, solution-driven mindset.
Wir bieten
You'll join us in a permanent full-time position based in Vienna
Take on a meaningful international role in a fast-growing Health Tech company
Thrive in an environment where you're encouraged to contribute, ask questions, and share your ideas
Work with a team that values clear communication, direct feedback, cross-functional collaboration - and knows how to have fun while doing it
Your actual salary will depend on your previous experience and qualifications. Ready to become part of the MADx team? Apply now!
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