Brand Manager - Campari Portfolio

Responsibilities

• Develop world class brand plans and strategies to deliver brand objectives and drive brand growth
• Take the lead and own the planning, coordination, implementation & evaluation of brand activation and visibility activity, working closely with the Marketing Manager and Commercial Manager
• Effectively manage creative, PR, event management and media agencies through on-boarding, clear briefings, feedback, reviews, and updates
• Track performance and brand results for all projects and brand campaigns, using insights to inform future planning
• Project management of brand campaigns from concept, design to executional excellence across all consumer touchpoints
• Manage the Campari portfolio range, rationalisation and launch of any new innovations and SKUs to the Irish market
• Management of brand marketing budgets & delivery of all marketing activity within agreed budget and achieve volume targets
• Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights & USP's
• Be the go-to person in the business, who manages & tracks all aspects of the brand's performance
• Coach, guide and support the Brand Activation Manager with all marketing & trade related activities
• Brand Analysis - Responsible for monthly & quarterly reports on performance update, track brand launches, promotions, and marketing campaigns
• Be the brand guardian for the Campari portfolio brands, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences
• Manage relationships with Campari Regional & global teams and implement the global brand strategy in a locally relevant way in the Irish market.

Requirements

• Understanding of the FMCG Industry (Alcohol Industry experience preferred)
• 3-5 years of brand management / consumer marketing / related experience
• A passion for building brands
• Analytical, strategic & ability to problem-solve
• Demonstrates a strong ability to work autonomously
• Strong communication & presentation skills
• Strong organisational skills and proven ability to multi-task
• Shows initiative and sees the opportunity in every challenge
• Ability to work in an ever changing & demanding environment
• Commercially astute with sound budget management experience
• People Management experience.

Core Competencies

Demonstrates expertise in brand management and consumer marketing, with a strong focus on strategic planning, budget management, and performance analysis. Proven ability to lead brand activation initiatives and collaborate effectively with cross-functional teams to drive brand growth in the FMCG sector.