Website Optimisation Analyst

Overview

We have an exciting opportunity for a Website Optimisation Analyst, who'll be at the centre of our digital optimisation team, helping shape how customers experience easyJet holidays online. Using tools like Contentsquare and Google Analytics, you'll dive into customer journeys, spot what's working, and flag what isn't.

You'll turn data into insight and clear explanations that help your colleagues understand what customers are doing, and why. You'll be creating reports, building cases for change, and working with teams across digital, tech, commercial, and customer to bring those changes to life. You'll help us figure out where people are dropping off, what's causing frustration, and where we're making things harder than they need to be, as well as what we're getting right and how we can do more of it.

This work will feed directly into our testing programme. You'll help the Optimisation team shape their hypotheses, track live experiments, and report back on the results. You'll bring clarity and focus to what we test, when, and why. You'll be analysing A/B tests, measuring outcomes, and making sure everything we do is backed by evidence. You'll also support the wider business by turning digital insight into action, helping teams see the impact of what they do online.

You'll keep improving how we gather feedback, how we present findings, and how we help others act on the insights you uncover. Your input will help drive smarter decisions and a better digital experience for every customer.

Responsibilities

• Analyse customer journeys using tools like Contentsquare and Google Analytics to identify opportunities and pinpoint frictions.
• Create reports, build cases for change, and collaborate with digital, tech, commercial, and customer teams to implement improvements.
• Investigate drop-offs and areas of customer frustration; highlight what's working well and how to amplify it.
• Contribute to the testing programme by shaping hypotheses, tracking live experiments, and reporting results.
• Analyse A/B tests, measure outcomes, and ensure all actions are evidence-based.
• Turn digital insights into action and help cross-functional teams understand and act on findings.
• Improve data gathering and presentation of findings to support data-driven decision making across the business.

Qualifications

What you'll bring to the team:

We're looking for someone who has worked in a digital analytics or CRO role before, and understands how optimisation fits into a broader digital strategy. You'll have worked alongside agile development teams, have experience with Contentsquare, and know how to pull meaningful insights that help improve the customer experience.

You'll have used A/B testing platforms such as Optimizely and it would be great if you're familiar with tools like Hotjar or Userlytics, but your ability to turn user behaviour into clear, useful insight matters most.

You know how to use data to support ROI cases and back up business decisions. You've worked with a wide range of stakeholders and can explain what the data's saying in a way that makes sense to everyone. You've set up reporting processes, built regular insight reports, and played a part in embedding data driven thinking across teams. Finally you're confident working with data in Excel, especially when it's coming from tools like GA4.

Benefits

In addition to your competitive base salary, we offer an all-inclusive benefits package which includes our company-wide bonus scheme and a 5% pension contribution. We offer a variety of share options and life assurance, and we have an impressive range of flexible benefits that you can tailor to your needs.

You'll have access to heavily discounted flights for yourself and your loved ones, as well as free easyJet Plus membership, annual holiday vouchers, and a generous annual leave entitlement.

At easyJet holidays, we create unforgettable experiences for our customers, and we strive to do the same for our people. As such we're committed to supporting our team with development opportunities and a welcoming atmosphere.

Work Location & Hours

The role is full-time and based at our easyJet holidays HQ near Luton Airport. We operate a hybrid working model of 3 days per week in the office.

How to apply

Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens, we sometimes bring the closing date forward - so please apply promptly to avoid disappointment.

At easyJet holidays, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation and will make reasonable adjustments at interview through to employment for our candidates. We strongly encourage applications even if you feel you don't meet every item in the criteria. We are open to discussions around flexibility and flexible working, and we operate a hybrid working structure.

About easyJet holidays

Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet holidays.

In 2019 we launched our easyJet holidays business, with a mission to provide brilliant holidays at unbeatable prices. We want to lead the industry by making sustainable travel affordable and accessible to everyone - and to do this we're building remarkable teams with modern ways of working.

By joining us you'll be part of the UK's fastest growing tour operator and a company named as one of the Best Workplaces in Travel. You'll be given autonomy to do your job, a platform to share your ideas, and you'll get to work with the very best people in the industry - all to create experiences that customers will remember forever.

Make a difference with your next role. Make it easyJet holidays.

Requirements of the Role

Business Area

Digital - easyJet holidays

Primary Location