VP of Product, Fredhopper/XO

Overview

About Crownpeak

Crownpeak powers global growth for influential brands through Fredhopper, our AI-driven product discovery engine, and FirstSpirit, our enterprise-grade content management system. We've built tools that simplify complexity, empowering marketers, merchandisers, and content creators to move faster and smarter.

Our AI-driven product discovery engine is trusted by 36% of the UK's Top 25 and 25% of the EU's Top 50 retailers. Built for fashion, beauty, and lifestyle brands, Fredhopper blends smart automation with human curation to meet evolving consumer expectations and local shopping behaviors at scale.

Our robust, enterprise-grade CMS designed for businesses with complex international content demands. FirstSpirit delivers total flexibility, seamless integration, and enterprise governance. From content versioning to personalization, it's built to empower teams across regions to work smarter and faster without sacrificing control or compliance.

Join us and make an immediate impact in the digital world.

Role

The VP of Product, Fredhopper/XO is responsible for overseeing the strategic and operational aspects of the Fredhopper/XO (FHR/XO) solution, driving its growth, profitability, and market leadership. This role works cross-functionally developing the product strategies and driving the agreed initiatives to restore our position in the market, including collaborating closely with sales, marketing, customer success, and product development to optimise the product's market fit (deepening the Fashion, Beauty and Luxury merchandiser specialism), and to drive revenue growth through the delivery of the key features and solutions to customers to remain competitive.

The VP of Product, Fredhopper/XO manages the P&L of the product/solution and plays a key role in aligning FHR/XO's vision with company goals. Hence the VP of Product, Fredhopper/XO leads the product management team, and fosters seamless cooperation with:

• The CRO to support new customer acquisition and expansion initiatives
• The Marketing team to support product marketing and launches
• The CCO to support customer success and retention strategies, while understanding customer and market needs to take back to product development to form a comprehensive roadmap
• The Engineering team to agree on and communicate required launch dates

What will you do?

Product/Solution Strategy and Management:

• Develop and own the strategic roadmap for Fredhopper/XO, aligning it with overall business objectives and market opportunities
• Oversee FHR/XO product development decisions, enhancements, and lifecycle management, ensuring alignment with customer needs and market trends
• Oversee industrialised Product Management and Engineering discipline, to ensure timely delivery and high-quality product outcomes
• Collaborate with partners and the Solutions team to guide the identification and delivery of appropriate connectors to drive ease of implementation, making it easy to buy and implement the product

Revenue and Growth:

• Work with the CRO to support new logo acquisition and expansion efforts by providing product expertise, strategic support, and tailored but repeatable solutions
• Develop go-to-market strategies for Fredhopper/XO in collaboration with sales, marketing, partnership and solutions teams to maximise revenue. Work with partnerships team to support the recruitment of key relevant ecosystem strategic/CRO and ecommerce partners to work with
• Align product pricing, packaging, and positioning with overall company growth and expansion strategies

Customer Success and Retention:

• Partner with the customer success team to ensure customer satisfaction, retention and upsell opportunities for Fredhopper/XO
• Monitor customer feedback and usage data to inform product improvements and prioritise features that enhance customer value

Cross-Functional Leadership:

• Lead cross-functional teams, including product management, marketing/product marketing and customer success for Fredhopper/XO, to ensure alignment on product launches and uptake
• Collaborate with the Sales and Marketing to integrate sales strategies and customer insights from the product roadmap, ensuring sales teams are empowered with knowledge and tools
• Facilitate communication between departments, mitigating potential conflicts and fostering a cooperative culture

Financial Management:

• P&L ownership for Fredhopper/XO, including budgeting, forecasting and financial performance tracking
• Analyse financial data to make informed business decisions and optimise the FHR/XO's profitability

Reporting and Performance:

• Report directly to the CEO providing regular updates on FHR/XO performance, strategic initiatives, and growth metrics
• Develop and track KPIs related to FHR/XO's performance, customer satisfaction, and revenue contributions and as well as Engineering/delivery KPIs.

Our Culture

We offer competitive salaries, great colleagues and excellent benefits.

We strive for success, are always pushing to do better, and work with pride and purpose together. You can see them in action in all aspects of our everyday work.

Today we are a 350+ team headquartered in the US with offices in Colorado, London, Newcastle, Paris, Amsterdam, Dortmund, Sofia and Sydney.

Check out more about life as a Crownpeep on LinkedIn and

Crownpeak is proud to have a widely diverse team. We are committed to creating an inclusive environment where everyone, whoever they are, feels comfortable to be themselves and each person is valued for their skills, experiences, and unique perspectives.

Crownpeak celebrates all talents. All of our positions are open to people with disabilities and we give them the means and opportunity to express all of their skills.

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