VP, Content

About JAAQ

JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to democratise mental health support, making it accessible, engaging, and stigma-free for everyone. With over 50,000 questions answered across more than 50 topics, JAAQ is transforming the way people engage with mental health resources.

Role Overview

We are seeking a visionary VP, Content to lead our content strategy across both Direct-to-Consumer (D2C) and Business-to-Business (B2B) channels.

This role is pivotal in shaping JAAQ's narrative, ensuring our content resonates with diverse audiences, and driving engagement across multiple platforms.

The ideal candidate will be a strategic thinker with a deep understanding of content marketing, audience engagement, and the nuances of mental health communication.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive content strategy aligned with JAAQ's mission and business objectives.
• Collaborate with cross-functional teams, including Product, Marketing, and Partnerships, to ensure content supports overall business goals.
• Stay abreast of industry trends, emerging platforms, and best practices to keep JAAQ at the forefront of content innovation.
  
  

Content Creation & Management

• Ideate and oversee the production of diverse content types, including interactive videos, articles, podcasts, webinars, and social media posts.
• Ensure all content is accurate, empathetic, and aligns with mental health communication standards.
• Implement a content calendar that balances evergreen topics with timely, relevant issues.
  
  

Audience Engagement

• Tailor content strategies to effectively reach and engage both D2C and B2B audiences.
• Utilise data analytics to understand audience behaviour, preferences, and feedback, refining content accordingly.
• Foster community engagement through interactive content, user-generated stories, and social media initiatives
  
  

Team Leadership

• Build and manage a high-performing (direct line and matrix) content team, including writers, editors, designers, and multimedia producers.
• Provide mentorship, set clear objectives, and facilitate professional development opportunities.
• Establish workflows and processes to ensure efficient content production and quality control.
  
  

Collaboration & Partnerships

• Work closely with mental health professionals and individuals with lived experiences to co-create authentic content.
• Partner with external organisations, influencers, and stakeholders to amplify JAAQ's reach and impact.
  
  

What We're Looking For

• Proven experience (8+ years) in content strategy, preferably within the mental health, healthcare, or tech sectors.
• Strong portfolio showcasing a range of content types and successful campaigns.
• Exceptional leadership and team management skills.
• Deep understanding of content marketing principles, SEO, and audience segmentation.
• Excellent communication and storytelling abilities.
• Empathy and sensitivity towards mental health topics and narratives.
  
  

Why join JAAQ?

• Be part of a mission-driven organisation making a tangible difference in mental health accessibility.
• Collaborate with a passionate, innovative, and supportive team.
• Opportunity to shape the content landscape of a rapidly growing platform
• Competitive compensation, benefits, and equity options.
  
  

JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.