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Video Procucer
Posted 4 hours 59 minutes ago by Ronald McDonald House Charities UK
Permanent
Not Specified
Other
Not Specified, United Kingdom
Job Description
This role is open nationwide, if you are not based in London but can still trvel to one of our 14 Houses or two offices please feel free to apply.
Key Responsibilities:
Video Production
- Lead end-to-end video production: from creative development and storyboarding to filming, editing and delivery:
- Planning and pre-production: Develop the project s vision, create scripts, manage casting, scout locations, and secure necessary equipment and crew.
- Production: Manage the on-set activities, including the work of the camera crew, sound, and other staff, to ensure the shoot runs smoothly and on schedule.
- Post-production: Edit the footage and deliver the final video, ensuring it aligns with the project's goals and is delivered in the correct format, on time.
- Film on location at our Houses and events, capturing interviews, b-roll and live action.
- Edit content using Adobe Premiere Pro and other relevant tools (e.g. After Effects, Audition, Photoshop).
- Produce multiple versions of content tailored for different platforms: social media, YouTube, email, website, paid ads.
- Maintain a consistent visual style and tone across all video content, making sure all produced video content is on brand and follows content accessibility best practice.
- Continuously explore new video formats and trends to maximise reach and engagement.
- Work with colleagues in marketing, social media and digital content to help track video performance and apply learnings to future content.
- Use audience insights and performance data to inform video concepts and optimise content for engagement and fundraising outcomes.
- Act as an internal video content expert, own the video production priority schedule, and, using insights, interrogate internal briefs with confidence, where needed, to recommend the best approach.
Project Management
- Own the video production schedule, ensuring timely delivery of all projects.
- Scope, plan and manage multiple projects simultaneously, balancing priorities and deadlines.
- Maintain a clear archive of raw footage, project files and final assets.
- Show good stewardship and take good care of all equipment. Take responsibility for the insurance renewals, equipment storage, footage archiving and document all existing footage.
Photography
- Manage internal photography requests: commission freelance photography and curate content for our owned and paid channels.
- In some cases, be able to deliver events and case studies photography.
Content Management
- Managing the development and implementation of our digital asset manager, Canto, including uploading and categorising content, quality control and producing portals for external access to content, as well as encouraging colleagues from across the Charity to use all it has to offer.
- Permissions and tracking: ensuring all content is tracked, including where last used, any restrictions for use, and consent from the content subjects.
- Maintaining all expiry dates of materials, copyright restrictions, etc., and making sure content is removed from channels on applicable dates if appropriate.
- Have ownership of our assets management system, making sure all content is clearly tagged, linked to consent forms, well-organised and searchable.
Stakeholder Engagement
- Collaborate with internal teams to understand briefs, shape ideas and deliver video content that meets objectives.
- Build strong relationships with families, House teams and hospital partners to sensitively and authentically tell their stories.
- Manage approvals and feedback loops with internal stakeholders.
External Partners
- Brief and manage freelance videographers, editors, photographers and production agencies as needed.
- Oversee the production process, making sure the videos are delivered on brief, on time and on budget.
- Oversee quality control and ensure external work aligns with our brand and standards.
Content Strategy & Channel Adaption
- Spot storytelling opportunities and proactively plan video content aligned with our organisational objectives.
- Work with relevant colleagues to align video content with campaign and channel strategies: social media, paid ads, email, website.
- Optimise content for each platform, ensuring technical specifications and audience expectations are met.
- Support SEO and accessibility best practice in video content.
Budget & Production Management
- Plan and manage the video production budget, ensuring cost-effective delivery.
- Track spend, process invoices and report on budget usage.
Ronald McDonald House Charities UK
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