Used Car Marketing Manager

Reports to: Head of Marketing / Sales Director

About the Role

We are looking for a commercially driven and experienced Used Car Marketing Manager to lead the marketing strategy for our used vehicle operation.

The successful candidate will be responsible for developing innovative marketing campaigns, increasing brand awareness, generating high-quality leads and supporting the business in achieving its used vehicle sales targets.

Working closely with the sales, purchasing and marketing teams, you will ensure our used vehicle stock is effectively promoted across all digital and traditional marketing channels.

Key Responsibilities

Develop and implement a comprehensive used car marketing strategy aligned with business objectives.

Plan and manage marketing campaigns to increase vehicle enquiries, showroom visits and sales.

Identify opportunities to promote specific vehicle models, stock categories and seasonal offers.

Manage marketing budgets and ensure maximum return on investment.

Oversee digital marketing activity, including Google Ads, paid social media, SEO and email marketing and social media

Optimise vehicle advertising across platforms such as Auto Trader, Motors and the company website.

Monitor website performance, vehicle listing engagement and customer conversion rates.

Work with internal teams and external agencies to improve lead quality and reduce cost per acquisition.

Stock Marketing & Performance

Work closely with vehicle purchasing and sales teams to understand stock availability and sales priorities.

Develop targeted marketing campaigns to support the sale of ageing stock.

Ensure vehicle listings are accurate, engaging and presented to a consistently high standard.

Analyse market trends, competitor activity and customer buying behaviour to identify new opportunities.

Reporting & Analysis

Monitor and report on marketing KPIs, including lead volume, cost per lead, conversion rates and return on marketing investment.

Analyse campaign performance and make data-driven recommendations for improvement.

Provide regular marketing performance updates to senior management.

Skills & Experience

Previous experience in a marketing management role, ideally within automotive retail or used vehicle sales.

Strong understanding of the UK used car market and customer buying journey.

Proven experience managing digital marketing campaigns and lead generation.

Knowledge of automotive advertising platforms, particularly Auto Trader.

Strong commercial awareness and an understanding of how marketing impacts vehicle sales and profitability.

Excellent analytical, communication and organisational skills.

Ability to work collaboratively with sales teams and senior stakeholders.

Experience managing marketing budgets and external agencies.

What We're Looking For

We are looking for someone who combines creative marketing ideas with strong commercial awareness. You will understand that successful used car marketing is not simply about generating enquiries, but about attracting the right customers, improving stock turnover and delivering measurable sales results.

You will be proactive, results-focused and confident using data to identify opportunities and drive continuous improvement.