Upload Vacancy

Business Development Manager (Ref )

Location: Reading

Salary: £35,000 - £35,000 per annum, OTE £43,000 - £45,000

Type: Permanent

Posted On: 07/01/2026

Company

We are a family owned coffee wholesaler in the UK with branded support in Europe, supporting independent businesses in the HoReCa industry.

Role Overview

You will work in the HoReCa and Business division, prospecting and securing new customers, developing relationships with both HoReCa and business clients, primarily by door knocking and face to face visits within the designated patch.

Key Responsibilities

• Prospect and secure new customers (independent hotels, restaurants and local businesses).
• Introduce the company's offering, service and support.
• Build and maintain relationships with existing accounts and partners.
• Increase revenue by introducing new lines and expanding existing listings.
• Work within an established account base of HoReCa and SME businesses.

Qualifications

• Sales background with a "hunter" mentality.
• Experience in coffee or related food, drink, catering equipment; capital equipment sales also acceptable.
• Strong sales techniques, genuine character, and relational approach.
• Valid driving licence and strong IT skills.

Benefits

• Company car, laptop, phone.
• Quarterly paid bonus and yearly performance bonus.
• 22 days annual leave plus bank holidays; travel expenses paid.

Contact

Nikki Sanders, Area Sales Manager - Coffee Wholesaler - Berkshire
Mobile: phone
Email: