UK Head of Sales - Retail & Convenience FMCG

UK Head of Sales - Retail & Convenience FMCG

Location

Home Counties

Type

An established FMCG brand are seeking a new Head of UK Sales to set a strategy and manage a team to meet the growth strategy of the portfolio of household-name food brands.

Key Responsibilities

Sales Strategy: Design and deliver a highly effective sales plan for both Grocery Multiples (major supermarkets) and Convenience channels.

Account Management: Lead Joint Business Plans (JBP) and negotiate contracts, pricing, and promotions with key retail buyers.

Team Leadership: Coach, mentor, and inspire a high-performing team of National Account Managers (NAMs).

P&L Ownership: Manage the channel budgets. Drive both volume and value growth while protecting profit margins.

Cross-Functional Work: Partner with Marketing, Supply Chain, and Finance teams to ensure smooth product launches and stock availability.

What We Are Looking For?

About You

Experience: Proven track record in a senior sales role (e.g., Controller or Head of Sales) within the UK food FMCG sector.

Channel Knowledge: Deep understanding of selling through major Grocery Multiples and the Convenience/Impulse retail landscape.

Commercial Acumen: Strong negotiator, highly analytical, and capable of using category data to win new business.

Leadership: A natural leader who knows how to build accountability and empower teams to exceed sales targets.

What We Offer

Competitive Package: A strong base salary, performance bonus, and car allowance.

Career Growth: A clear pathway to a Commercial Director or Managing Director role.

Culture: An entrepreneurial and fast-paced work environment where your ideas will make an immediate impact.