TikTok Shop - UK Shopping Center Operations Manager

Responsibilities

TikTok Shop is an e-commerce platform fully integrated into TikTok.

We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business in the UK. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the UK consumers and the e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross-functional teams - including Product, Algorithm, Recommendation, Category, Marketing, and central operations - to continuously improve the Shopping Center user experience and drive sustainable business growth.

Roles & Responsibilities

• Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local UK consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
• Product Incubation: Improve product cold-start efficiency in the UK market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
• User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
• Cross-team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements

Qualifications Minimum Qualifications

• Experience in e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
• Deep understanding of the UK e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the e-commerce landscape, and fulfillment/returns expectations
• Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit click add-to-cart order), evaluate subsidy ROI, and design A/B experiments to drive business growth
• Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1

Preferred Qualifications

• A deep understanding of the EU e-commerce landscape is highly desirable
• Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments
• Excellent cross-cultural and cross-team communication and collaboration skills