Supporter Marketing Manager

Mary s Meals is a global movement supported by people from all walks of life and we are focused on one goal that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

We are delighted to be recruiting for a Supporter Marketing Manager. The Supporter Marketing Manager works side-by-side with colleagues from the Media and Content, and wider Marketing team, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement.

We have a remote-first approach to work and are happy for you to work remotely and flexibly, in a way that best supports your work-life balance. We also have an office near Glasgow city centre for those who live nearby and would like to work from here occasionally or on a regular basis.

Key responsibilities include:

• Ensure Mary s Meals mission remains central to all Supporter Marketing work.
• Develop and implement Mary s Meals Supporter Marketing strategy in the UK, with a core emphasis on KPIs linked to supporter income and retention.
• Work side-by-side with other Communications colleagues to ensure an integrated and joined-up approach to supporter retention and ensure branding, messaging and style is consistent.
• Collaborate with Supporter Engagement colleagues to build data-led supporter journeys tailored by donor type, channel, and behaviour inspiring greater numbers of supporters to engage deeply with our mission.
• Manage the growth of our email marketing activity, including producing and sending email campaigns via Dotdigital.
• Manage the development of our direct mail programme in line with our ambitions for growth, including production of mail packs.
• Implement a programme of testing, learning, and innovation to ensure continued relevance and sector-leading performance in Supporter Marketing.
• Oversee the sourcing of content for Supporter Marketing activities, including freelance copywriting and design, and stories, design and copywriting from the Content team.
• Effectively segment key communications using audience and data insights.
• Evaluate and measure the success of Supporter Marketing activities through ongoing analysis and reporting, ensuring our work is driving greater support with existing audiences.
• Develop ongoing expertise by tracking and analysing relevant data (internally and externally), to identify key trends, opportunities and areas for development within the Supporter Marketing space.
• Maximise the impact of digital technologies including Dotdigital, working alongside colleagues in Data Insights and Operations to ensure success.

About you:

• Marketing manager with a proven track record in inspiring support through Individual Giving or Direct Marketing programmes.
• Experience in building tailored journeys for key audiences utilising data and audience insights.
• Experience of working with email CRM software (Dotdigital or similar).
• Experience of working with copywriters and designers.
• Evidence of delivering marketing across direct mail, and email, including production of mail packs and email campaigns.
• Evidence of delivering innovative ideas, with a passion for keeping abreast of marketing trends and opportunities.
• Evidence of working with printers and suppliers to manage print production to deadline, including taking a resourceful approach to ensure materials are produced cost effectively.
• Evidence of successfully implementing test and learn programmes.
• Skilled in managing data lists and segmentation rules for complex communication strategies.
• Able to develop creative and engaging ideas from the conceptual stage to evaluation.
• Proven ability to manage, develop and empower diverse teams
• Skilled at building internal relationships, working with colleagues across multiple teams and priority areas.
• Passionate about marketing that drives engagement and growth.
• Excellent organisational, time and project management skills, accuracy and attention to detail.

Please see the recruitment pack on our website by following the Charity Job instructions.

Closing date for applications is Sunday, 23 November. Interviews will be arranged on an ongoing basis.