Supporter Experience Lead

About the Role

As our Supporter Experience Lead, you will take responsibility for delivering a programme of engaging, data-led fundraising campaigns across digital, telemarketing and direct mail channels. You'll lead the planning and execution of key appeals-such as our Christmas campaign-ensuring powerful storytelling and supporter experiences that inspire action and deepen loyalty.

Working closely with the Head of Individual Giving and Supporter Care, you will review and optimise supporter journeys, identifying opportunities for personalisation, automation, and stronger stewardship. You'll play a key role in shaping and developing our Regular Giving proposition and strengthening long-term supporter relationships.

You will also manage relationships with creative agencies, fundraising partners, and internal stakeholders to ensure campaigns run smoothly and deliver excellent results. With a strong focus on insight and evaluation, you'll use data to inform decisions and drive continuous improvement.

This role includes line management of the Individual Giving Administrator, supporting their growth and contributing to a positive, high-performing team culture.

About You

We're looking for someone who is:

• Experienced in Individual Giving, direct marketing, or supporter/customer engagement
• Skilled at managing campaigns from concept to delivery
• A confident communicator with strong stakeholder and agency management skills
• Comfortable working with data, insights, and CRM systems
• Organised, proactive and capable of driving forward multiple projects
• Passionate about delivering outstanding supporter experiences

You will be ready to step up, take ownership, and help shape the future of our Individual Giving programme.

What You'll Bring

• Solid understanding of direct marketing principles and supporter journeys
• Experience managing campaigns across multiple channels
• Ability to analyse performance and use insights to guide decisions
• Knowledge of GDPR and best practice in supporter communications
• Collaborative working style and leadership capability
• Creative thinking alongside strong attention to detail

Why Join Us?

• Be part of a supportive, purpose-driven team
• Take ownership of high-profile campaigns and supporter journeys
• The chance to make a meaningful impact on those who support our fire and rescue services

Ready to apply?
If you're passionate about driving our supporter engagement and helping us grow sustainable income for our fire and rescue services we'd love to hear from you!

To apply for the role, please submit a short CV and covering letter via our online recruitment portal.

Closing date: 12pm on 26 March 2026.

Please note that we reserve the right to close this role early should we receive a sufficient number of applications.

Due to the number of applications we receive, we are unable to provide feedback for applicants who are not shortlisted for interview. If you do not hear from us within two weeks of the closing date, please assume that your application was not successful on this occasion.