Sunsilk Engagement and Innovation Director

Job Title

Sunsilk Engagement and Innovation Director

Business Function

Beauty and Wellbeing

Location

100VE, Blackfriars

Overview

Beauty & Wellbeing (B&W) includes some of Unilever's most exciting categories including Skin Care and Hair Care with brands like Dove, Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol and OLLY. We are building a unified and mutually supportive team of people who are beauty and wellbeing obsessed, consumer focused and driven by a passion for winning. Our role is to add value to our brands, deliver tangible beauty benefits through our products, create desire, and pioneer trends. With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We're embracing a new era of beauty and wellbeing. One that's inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.

About Sunsilk

Sunsilk is one of the billion euro brands for Unilever and the biggest haircare brand of Unilever, housed under a newly created division of Beauty and Wellbeing. As a cornerstone brand for the hair category, the agenda on Sunsilk is to drive growth and assert our leadership as a future fit hair care brand. Sunsilk is a global brand with sizeable footprints in LATAM, SEA, SA and Middle East/Turkey. Across markets, our ambition is to build strong brand experiences that will continue to drive growth and brand power.

Purpose of the Job

The role of Sunsilk Global Engagement and Innovation Director reports into the Global Brand VP Sunsilk & Tresemme (based in UK). This role will give you the opportunity to put your mark on the future of Sunsilk by delivering the new communication and engagement strategy in key countries together with key innovation projects.

Responsibilities

• Lead a team of Brand and Beauty Crafters that will deliver the sustained growth of the brand in the challenging hair category
• Lead key innovations projects - Core and Future Core
• Deliver the brand transformation through a new & unified brand world
• Deliver communication & engagement activities
• Lead engagement activities and build an engagement platform for the brand - music.
• Lead creation of assets & content that will enable the brand to maximize precision/targeted marketing on digital and social media.
• Play a key role in leading work with creative & production agencies to develop & deliver creative assets
• Support in designing a holistic brand experience, develop a Communication repeatable model, explore new media models, and lead brand experience in the digital & social arena

What You'll Need to Succeed

• 10+ years in Marketing with experience in Beauty / Premium & social first brands.
• Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
• Has strong eye for beauty
• Beauty Ecosystem, Activity and Innovation Leadership
• Consumer insight and category knowledge

Previous Experience

• Previous experience in global / brand crafting marketing role and with fully operational skills on:
  • Designing best in class storytelling brand engagement experiences
  • Create brand engagement through full consumer journey with social first in mind
  • Leading and inspiring bold creative work
  • Deep understanding of media landscape with keen focus on social and digital, Others Say and how to win in the marketplace
  • Global experience: especially LATAM and Asia.

Diversity and Inclusion

We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, Equity, Diversity & Inclusion at Unilever Unilever.