Strategic Sales Director - Premium Drinks, National Growth

A leading recruitment firm seeks an experienced Sales Director for a prominent beer brand in the UK. This role involves developing and executing sales strategies across on-trade and off-trade channels while building a strong sales team and key customer relationships. Ideal candidates will have a proven track record in sales leadership within the FMCG or drinks sector, strategic thinking abilities, and a passion for premium brands. Competitive compensation tied to performance is offered.