Store Manager - GO Express

Store Manager

As a Store Manager at JD Sports, you take full ownership of your store's performance, culture, and daily execution. You lead from the front - setting expectations, inspiring your team, and driving strong commercial results through confident decision-making and a deep understanding of the JD brand.

Role Overview

You create a high-energy environment where colleagues develop, standards stay consistently high, and customers receive a premium in-store experience. This role is all about decisive leadership, strategic commercial awareness, and the ability to elevate your team so the store delivers exceptional results every single day.

Key Responsibilities

• Lead the store with energy, visibility, and confidence - driving strong performance across sales, service, and operational execution.
• Inspire and motivate the team on the shop floor, creating a high-impact JD experience that converts customer demand into commercial success.
• Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
• Maintain JD's premium operational and visual standards - ensuring product availability, impactful presentation, and a safe, compliant environment.
• Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future JD leaders.

Skills & Experience Required

• Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, high-energy environment.
• Dynamic, confident leader who can drive a performance-focused culture and inspire colleagues at every level.
• Commercially sharp with strong capability in interpreting performance data, product trends, and customer behaviour.
• Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
• Demonstrated success in delivering strong sales results and maintaining exceptional operational standards.

Desirable Attributes

• Passionate about trainers, sports fashion, and the JD brand identity.
• Proactive, solutions driven leader who thrives in a fast paced, ever evolving retail environment.
• Hands on and highly visible on the shop floor, leading by example across all areas of the store.
• Resilient, adaptable, and composed during busy trading periods, product launches, and high pressure moments.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate diversity and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive.

Benefits

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications