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Sr. Field Marketing Manager London, GB

Posted 1 day 22 hours ago by Tungsten Automation Corporation

Permanent

Not Specified

Marketing & PR Jobs

London, United Kingdom

Job Description

RESPONSIBILITIES

Define a region-specific marketing plan that supports the regional sales strategy to increase awareness, drive engagement, generate leads, and support conversion rates
Collaborate with Sales, and Outbound teams to define lists, key personas and messaging
Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
Evaluate marketing mix and maximize pipeline and account-based engagement opportunities using a mix of digital, ABM, content, social and event marketing programs
Integrate channel partners into the marketing mix and ensure productivity of co-marketing programs and lead follow-up
Manage localized event coordination including strategy, objectives, materials creation, event messaging and marketing, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics
Manage account-based marketing activities, in partnership with sales, including identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
Present, manage and optimize quarterly marketing plans and budget, and participate in or hold regular sales meetings to provide monthly insights and collaborate around commercial growth opportunities
Work collaboratively with EMEA and global teams and build cross functional relationships
Leverage best practices and champion partners to create scalable marketing programs, customer-facing content, and internal enablement
Be an ambassador for the brand, ensuring consistency of messaging and look across all applications
Drive execution to exceed business goals and quantify financial outcomes
Communicate and educate stakeholders
Identify and help produce customer success stories and public references