Social Strategy Lead

Responsibilities

• Own the social presence end-to-end across seven platforms: Instagram, TikTok, Facebook, YouTube, X/Twitter, Reddit, and Discord
• Define the role of each channel, the content mix, and how the seven platforms work together
• Build the operating rhythm: briefing templates, approval flows, publishing checklists, and content review processes
• Act as the quality gate before anything goes live - strategically sound, on-brand, compliant, and built for the platform
• Own weekly and monthly reporting across all platforms, run structured content experiments, and use the data to optimize performance
• Drive a community-first content philosophy - UGC, fan-generated narratives, rapid-response cultural moments, and platform-native creativity

Requirements

• 3+ years of social media strategy experience, with brand-side or agency-side ownership of a multi-platform presence
• Proven ability to build processes and operating rhythms - briefing frameworks, content calendars, review flows - from scratch
• Deep platform knowledge across at least five of the seven channels, including Instagram, TikTok, and at least one community platform (Discord or Reddit)
• Experience writing clear, actionable creative briefs that produce strong output from designers, writers, and video editors
• A data-driven approach - you use performance metrics to make decisions, not just reports

ATS Optimization Keywords

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Hard Skills

• Social Media Strategy
• Content Development
• Performance Metrics Analysis
• Content Review Processes
• Community Engagement

Soft Skills

• Collaboration
• Communication
• Creativity
• Problem-Solving