Social Media Officer

Westway Trust is seeking a creative and driven Social Media Officer who will play a pivotal role in bringing the Trust's story to life across our digital channels. You will implement our social media strategy, drive engagement through organic growth, and develop content that demonstrates and promotes our strategic priorities. This role is critical in building meaningful connections between the Trust and the diverse communities we serve across our 23-acre estate.

Key responsibilities of the role include but are not limited to:

• To oversee the social media content calendar and plan, publish and grow day-to-day organic activity across Instagram, Facebook, LinkedIn, Bluesky, X and YouTube, supporting the roll-out of new channels including Nextdoor and WhatsApp.
• To produce high-quality multimedia content end-to-end, from pitching through to filming, editing and publishing.
• To act as the organisation's digital communications specialist, providing well thought out suggestions on best practice, and to monitor performance and produce monthly reports to improve reach and impact.

Knowledge & Experience:

• Experience running a busy content calendar, including brainstorming meetings.

• Experience developing, maintaining and analysing the performance of digital channels using social media insights and Google Analytics.

• Experience growing and managing online communities day to day.

• Strong writing and editing skills, with the ability to produce clear, engaging, accessible content in plain English.

• Experience creating static and video content for social media, from pitching through to shooting and editing.

• Skilled in one or more of: Adobe Premiere Pro, Adobe After Effects, Canva, CapCut, Illustrator, InDesign, Photoshop.

• Demonstrated ability to work across internal departments and generate content for different audiences.

• Excellent organisational skills, with the ability to work independently and manage competing deadlines.

• A creative, enthusiastic approach to social media, with a willingness to test, experiment, and develop new skills.

• Demonstrable understanding of, and commitment to, equal opportunities and diversity.

The application deadline is Monday, 21 September, when applications will be reviewed and shortlisted for interview. However, we reserve the right to close the application early. An early application is strongly recommended. Interviews will be held on Friday, 2 October.

Please apply directly from our website.