Social Media Manager:in (m/f/d)

paper republic is one of the world's fastest growing brand of premium notebooks and leather accessories. We design, produce and ship our notebooks directly to 300.000 customers worldwide through our own ecommerce website. We are a dynamic international team of 110 people with more than 20 nationalities who like to develop and implement ideas together. Based in the heart of the 9th district in Vienna, paper republic HQ spread over 1000sqm, bringing together production, warehouse, office and shop in the first district, making it a unique, fun and beautiful place to work.

We are looking for a Social Media Manager who will own the strategic direction of our social media presence, lead our social media team, and work closely with the CMO to turn brand vision into measurable impact across all platforms. This role is about guidance, structure, and growth, ensuring every piece of content aligns with our brand, business goals, and community.

Define and own the overall social media strategy, ensuring alignment with brand positioning, marketing goals, and business objectives

Oversee all social media channels with a combined audience of 400,000+ followers, ensuring consistency, quality, and relevance across platforms

Lead, mentor, and guide our social media team

Translate brand values, craftsmanship, leather, notebooks, and storytelling, into a clear content framework that guides all creative output

Collaborate closely with the CMO, contributing to campaign planning, launches, and long-term growth strategies

Set KPIs, monitor performance, and analyze results, turning insights into actionable recommendations and continuous improvement

Ensure operational excellence, from content planning and workflows to publishing rhythms and platform best practices

Stay ahead of platform trends and audience behavior, evaluating what to adopt strategically rather than chasing every trend

Act as the key decision-maker for social media, balancing creativity with structure, data, and brand integrity

You have proven experience managing social media at a strategic or lead level, ideally for a lifestyle, premium, or design-driven brand

You understand how strong social media performance supports brand building, community growth, and commercial success

You are experienced in leading or coordinating teams, giving clear direction while empowering others to do their best work

You are highly comfortable with performance tracking, KPIs, and reporting, and know how to turn data into strategy

You have a deep understanding of platform dynamics, audience psychology, and content ecosystems

You are structured, proactive, and solution-oriented, with a strong sense of ownership

You are curious by nature and genuinely interested in craftsmanship, storytelling, and culture

A fulfilling role in a young, innovative, and international team that values your creativity.

Integration into a dynamic, fast-growing company, where every day brings new opportunities and challenges.

Unique paper republic workspaces in the heart of Vienna, shared with our manufacturing, design, and retail teams.

Happiness events, summer parties, after-work events, brunches, and outings.

Employee benefits, including a 50% discount on all our products.

An education training budget

A 50 discount on myClubs memberships

A salary of € 2,530.- for a 40-hour work week, with adjustments based on education and experience.

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